Page 6 - Adictiz Catalogue

Seasonal

Toluna Advent Calendar

21 days with different games and community activities, all based on the Adictiz platform

Using the concept of the "Advent Calendar", members would find a new and different game
every day for 21 days. 46,449 members played the game during the month of December 2018,
and would return 2.4 times on average. The game had 27.1% of returning visitors, compared to
20% average of previous games.
A new element was the "community missions" where members would have to do some action on
the Toluna.com site after playing to be able to win a prize.