Page 11 - BKCOB CSI Guide 2015

Making your Contribution go a little further

Whilst spending your money in the right Remember that it is a rand equivalent
places and for the right cause is one thing, programme so any cost incurred counts
maximising your benefits therefrom is another towards your spend. Secondly, look at ways of
thing. Businesses should never lose sight of obtaining media coverage on the handover.
what they have done in contributing towards a Whilst every donation may not warrant Daily
Corporate Social Initiative; they have changed Dispatch Coverage, the Go newspaper will
lives, enhanced education and have assisted undoubtedly print and run small captions
far more people than could ever have been about CSI support initiatives with a feel good
thought possible. Without these donations story. This, in turn, enables you to obtain
many CSIs would not survive. possible publicity on new product launches
if that forms the basis of what you have
So whilst embarking on your annual calculation donated. We have assisted numerous clients to
of 1% of Net profit after tax adjusted for the set up this type of marketing launch on new
industry norms as contained in the codes, products, company awareness and marketing
take a step back and think of the impact that based on donations and it’s just a little bit of
this donation could have on so many less free advertising that is created for the business
fortunate individuals in our country. In our that you would not have otherwise had. By
line of work, we see so many corporates who discounting this into the cost of the donation
donate because they have to, not because they you will rationalise spend significantly and the
want to, and accordingly they do not see the CSI support becomes less of a task and more of
additional opportunities which are available. a marketing tool for your business.
This lack of embracement of the B-BBEE codes
and the amended codes is exactly why so few The spin-off on the whole programme is that
of the smaller corporate businesses out there competitors who are being out-shone on
fail to see the possible opportunity that lies in the public forum will be forced to follow suit
the donation. and accordingly the business communities
contribution towards the CSI programmes will
Publicity and marketing are one of the key be enhanced significantly. Just take the time
foundations to any business, hence this is to think how many lives that small donation
why multinational and listed entities spend enhances and wear a smile on your face when
massive amounts of funding on an annual basis signing that cheque.
towards this aspect of their business. Product
awareness, product placement and target Shaun Murphy
markets are all key factors towards which they CA SA Partner
work; ultimately any form of positive publicity Klinkradt Murphy
which promotes their company is a positive. Registered B-BBEE Auditor
When embarking on your support programme,
stop to think how best you can benefit the
particular organisation you have chosen.

Corporate Social Investment Guide | 11