Page 159 - MS Year in Review 2020

CONCLUSION

As we have seen, the successful leadership of companies in crises is very complex.
This article has summarized the insights and lessons from our examination of a

sample of classic successes and some equally iconic failures in leading companies in
crisis.

THE BOTTOM LINE

Taken together, these lessons comprise the ingredients to create a playbook for
solving a crisis. However, there is not a specific step by step protocol that can be
used in all cases; rather, the specific playbook must be created on a “situation

specific” or case by case basis.

Bottom line, we hope that these important lessons will help guide leaders navigate

their organizations toward success, while simultaneously avoiding the practices that
can lead to the brink of failure.

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