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ADVERTISING IN SOCIAL MEDIA AS A NEW APPROACH IN
MENTAL ILLNESS CAMPAIGN AMONG YOUTH

1
Norshahira Atikah Binti Mohd Razak , Mohd Nasiruddin Bin Abdul Aziz 2
1 Faculty of Art and Design , Universiti Teknologi MARA (Perak) 32610 , Seri Iskandar , Perak , Malaysia
nrshhratikah@gmail.com
2 Faculty of Art and Design , Universiti Teknologi MARA (Perak) 32610 , Seri Iskandar , Perak , Malaysia
mohdn571 @perak.uitm.edu.my

Abstract: will continue to rise in 2020 if we did not
make a change. We have not heard much from
Nowadays, the mass media have often aired the Government to address this issues. The
unexpected news of death and suicide. Peoples silent from the authorities is disappointing.
that under depression did not want to seek help
and people surrounding them did not know Several factors contribute to a person's
how to help them either. There have been depression. Firstly is genetics or offspring.
Individuals with family members who have
numerous efforts by various parties to address had a depressive disease have a higher risk of
this problem time by time. However, previous developing this disease than those who did not.
related study shows an increasing number of Besides, individuals with anxiety or unerring
major depressive episodes from the year 2010 personality are more likely to get this disease.
until 2018 among young adults. Psychologists Psychological trauma in childhood or physical
believe that the numbers will continue to rise trauma on the brain due to injury or drug abuse
can be one of the factors of depression.
in 2020 if no changes were made. This Accidents in childhood have greater impact
research intends to educate people on how to and lead to a higher risk for depression for an
treat friends or family members that have a individual in their lives. For those who use
depression through advertising by using social drugs, the risk of developing a depressive
media platforms to gain awareness among disease increases as well as those who do not
youngsters about the bad effect of depression. take drugs.
Contextual analysis from the case study and a Social media has become a mainstay
survey has been conducted. Data have been in our lives. Sites like Twitter, Tumblr,
collected from interviews, newspapers, and Instagram and Facebook have changed the
published reports. This research found that the way we communicate with others. Eight in ten
majority of the respondents did not know how Malaysians who are online use Facebook, the
to help people that have depression and they most popular social media platform with over
a billion and a half users and growing.
usually take a wrong step while helping them.
The social campaign was expected to be the Nearly two hours the average social
key driver for change in the public’s attitudes media user spends on their chosen platforms
and behaviour. each day. That number is expected to increase
day by day as these sites continue to develop.
Keywords: Mental illness, depression, social The large amount of time we spend on social
media, youngsters, campaign media nearly every day has led to more
feelings of anxiety and depression. It has also
reduced the amount of time we spend
1. INTRODUCTION interacting with family, friends and our wider
social circle (Pantic, 2014). Research into
Four out of every 10 Malaysians will social media and how it impacts our lives and
fall victim to some form of mental health issue our mental health is still fairly new. But many
especially in depression in the course of their studies have found an increase in mental
lives. Psychologists believe that the numbers health problems due to heavy social media use,