Page 41 - Martech Corporate Identity(2)
P. 41

MARKETING PLAN
















                    01            MARKETING                         02 STRATEGIES                                            03 TACTICS
                                                                                    MARKETING
                                                                                                                                            MARKETING
                                  OBJECTIVES




                     • CUSTOMER ANALYSIS                            • SEGMENTATION                                           • PRODUCT LIFE CYCLE

                     • COMPANY (SWOT)                               • TARGET MARKETING                                       • PRICE OPTIMIZATION
                     • COMPETITIVE SITUATION                        • CUSTOMER JOURNEY                                       • PLACE (CHANNEL)

                     • COLLABORATORS                                • MARKETING COMMUNICATION                                • PRODUCTIVITIES
                                                                    • MARKETING TOOLS                                        • PROMOTION (CAMPAIGN BASE)

                                                                                                                             • ACTION PLAN
                                                                                                                             • IMPLEMENTATION CRM
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