Page 75 - Martech Corporate Identity(2)
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BUDGET OPTIMIZATION







                                                                                                       Media Budget Tools (ต่อเดือน)

                                                                          Tools                Detail                 Set      Media Budget       Impression    Reach

                                                                            1      Facebook
                                                                                   Single Ad                        1    AW    ฿    3,000.00       60,000.00     25,000.00
                                                                            1.1      +Facebook Audience Network     1    Set
         กรณีใช้ค่าโฆษณาเดือนละ 30,000 บาท                                           +Facebook Retarketing          1    Set   ฿    2,000.00        1,200.00     4,000.00
                                                                           1.2     Carousel Ad                      5    AW    ฿    2,000.00       45,000.00     15,000.00
                                                                           1.3     Story Telling Ad                 10   AW    ฿    3,000.00       10,000.00     4,000.00
                                                                           1.4     VDO Slideshow Ad                 1    VDO   ฿    3,000.00       15,000.00     4,000.00
                                                                                     +Facebook Audience Network     1    Set
                                                                           1.6       +Facebook Retargeting          1    Set   ฿    3,000.00       24,000.00     5,000.00
                                                                                   Facebook Audience Network 2 Set  2    Set
                                                                            1.7    Facebook Retargeting             1    Set   ฿    3,000.00       12,000.00     4,000.00
                                                                            2      Instagram
                                                                           2.1     Single Ad                                   ฿    2,000.00       15,000.00     6,000.00
                                                                            3      Google
                                                                           3.1     Google Search                    2    Set   ฿    3,000.00       3,000.00          -
                                                                           3.2     Google Display Network           1    Set   ฿    2,000.00       180,00.00         -
                                                                           3.3     Google Remarketing               1    Set   ฿    2,000.00       60,000.00         -
                                                                            4      Youtube
                                                                           4.1     TrueView in-stream Ad            1    VDO   ฿    3,000.00       13,500.00         -
                                                                                                                      Total    ฿   30,000.00      438,700.00     67,000.00
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