Page 4 - CMA PROfiles Fall 2017
P. 4

THE PRESIDENT’S MESSAGE




         Disruption,                                                             years back. To remain relevant and
                                                                                 to grow, it’s no longer going to be a
         Shifting                                                                matter of changing out a router bit to
                                                                                 another profile, but questioning whether
         Paradigms                                                               something altogether different may be
                                                                                 the best solution.
         & Futurism                                                              This got me thinking: If you look at
                                                                                 the increasing use of both 3D printing
                                                                                 technology and the software licensing/
         I’ve been watching as the software
         suppliers in our industry (and in general)                              leasing model, it doesn’t seem far-fetched
         switch over to subscription-based user                                  to imagine a time when we may find
         fees versus selling the software to   matter how many great fortunes Miss   ourselves buying or leasing machines
         customers outright, as they did for years.  Cleo promised would await me, I knew   that make our parts from something
                                                                                 comparable to an in-house 3D printer.
         This change is bringing major disruption   my future would be over the moment my
         to our notions about the “norm”/how   parents got the phone bill.)      Imagine you have a vending machine of
         things should be, but we don’t really have   All these years later, here I am, reacting to   sorts: Your software places an order for
         a choice in the matter: We have to go   changes, running a business (and all that   your requested quantity of hinge plates
         along or forever be irrelevant.     goes with that) and attempting to plan   in the size you need, and the vending
                                                                                 machine begins spitting them out. It then
         I grew up in a shop where we bought   for the next big thing, all the while hoping   automatically deducts money from your
         things like router bits and shaper cutters   the bottom doesn’t drop out while we’re   account to pay for the licensing of the
         with the hope that we could run the same   leveraged with the debt we took on based   design and the system (as opposed to the
         profiles for years on end – job after job –   on our best forecasts about the future. It   plate itself); you pay a royalty to make
         and make money on the same investment   kind of makes us wish there was a 1-900   each part and rent a machine to produce
         for years to come. The only “disruption”   hotline that could offer us a sure-bet look   the parts at your facility. The machine
         to our way of working was sharpening   at the months and years ahead. Instead,   would then automatically re-order the
         these parts.                        we have to rely on futurists, economists,   material that was used to make the plates.
         These days, we’re looking at tooling on   industry leaders, our peers and yes, our   This is a huge paradigm shift: Rather than
         a per-job basis. Like many of you, we’re   gut instincts – sometimes at the expense   ordering a box of 250 hinge plates from
         investing in tooling – and in some cases,   of a good night’s sleep.    a distributor – which results in piles of
         smaller machinery – that is specific to   Our company has re-invested like never   cardboard, transportation, wait times,
         a project, even though there is little   before. Some of this is a matter of   warehousing, handling, storing and paying
         likelihood of finding another use for it in   catching up from years of making do;   for finished product inventory – we
         the near future.                    some is what we call our “crystal ball”   simply use a giant 3D printer to make
         Back when my wife was my girlfriend,   equipment, because that’s easier to   them on demand.
         and I was meeting her family, I was   say than “machine that puts us out of   Will this happen any time soon? It’s hard
         introduced to one of her distant uncles   business if things slow down.” I don’t   to say, but when you allow yourself to
         whose professional title is “futurist.” I   want to think about where we’d be right   put on that futurist hat for a few minutes,
         was a little put off by the idea that he   now if we had not taken chances and   the sky’s the limit, as the saying goes.
         was getting paid to talk about what was   listened to great advice, and yet there is a   In today’s business climate, I believe we
         going to happen in the future with regard   lingering doubt that I hope is normal.  all need to be a little futuristic in our
         to technology. After all, my frame of   The keynote speaker at Stiles’ Executive   thinking in order to survive!
         reference for people in the business of   Briefing Conference this past spring
         predicting the future was my childhood   spoke on the theme of disruption and
         experience hearing the psychic Miss Cleo   major change. He said this force will
         on Saturday morning TV, urging me in her   shape the world we live in due to the
         Jamaican accent to call a 1-900 number.   speed and scale of how we experience   Matt Krig
         (Side note: I never called, because no   change now, compared to even a few   President, Cabinet Makers Association
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