Page 22 - The Local Eye - Issue 138 - April 2017

22
Derek J.Rolls

Independent Estate Agents & Valuers

10 COSTLY MISTAKES
FOR HOME SELLERS TO AVOID

1/ Not Trusting The Agent: Don’t use an agent you feel you can’t trust.
Are you comfortable with your agent? NO? Choose again.
YES? Let them get on with the job.
2/ Beware High Valuations: Overvaluation is buying your business, ask for
recent comparable evidence. Ultimately you will need to reduce your price, a negative
that buyers do notice. “What is wrong with it”? they will be asking themselves.
3/ Beware Very Low Fees: Low fees need a high turnover of sales - pushing for sales
at any price. Cheap agents, cheap service, others may be “Virtual” The fact is many
buyers prefer to deal face to face with a real Human Being.
4/ Poor negotiators can cost you a fortune: Most houses don’t need a salesman, you
need a negotiator, a skill that can substantially improve your position. Use an agent
you feel has the right attributes, can negotiate well and knows their product.
5/ The multi agency trap: Don’t mistake for multi-listing. With multi-agency, one of
two things will happen, be persuaded with the first buyer (not the best buyer) - winning
the sale, or your agent may not try too hard, they may lose the race so may not start it.
Either way it is not good for you.
6/ No “For Sale” Signs: FOR SALE boards are 24 hour sales tools.
Buyers will drive the area they want to live in, keen to find they will make a fast
decision. If they see a property they like they will follow it up.
7/ Dismissing early Buyers : The best buyers often strike early with best prices,
perhaps been waiting to secure a home like yours. The longer on the market, the less
buyers will be attracted. Genuine buyers make the first move.
8/ Ignoring Agent Feedback: This can identify problem areas that can effect a
sale, you need honest feedback. After a period of time if they say it’s too expensive it
probably is.
9/ Keep It Clean: Dull Homes get dull prices. First Impressions count, inside and out.
Make your home sparkle and your price will shine.
10/ Experience Counts : Rarely do we get asked of our knowledge of the area the
facilities available how long have we been valuing in the area, experience of staff
and so on. You are paying for our expertise and experience, you need to make
sure we have some.
01202 525778
958 Wimborne Rd, Bournemouth BH9 2DG
www.derekjrolls-estateagents.co.uk

To advertise <> 08000 430485 <> email: info@thelocaleye.com <> www.thelocaleye.com

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