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                                                                                                                                                                                                              LUXURY
                                                                                                                                                                                                         IMPRESSIONS     RED E F I N E
                                                                                                                                                                                                                          L U X U RY
           A Premier Sotheby’s International Realty exclusive,                                                                                                                                          of Luxury Impressions.  L I VIN G
                                                                                                                                                                                                         We  are  pleased  to  provide  you  with  this  issue
                                                                                                                                                                                                         The Premier Sotheby’s International Realty brand
        Pulse is an online tool that automatically records                                                                                                                                              represents unparalleled quality, tradition and service.
                                                                                                                                                                                                        This strength and success has allowed us to grow to approximately $4 billion in sales volume
                                                                                                                                                                                                        and become the 35th largest brokerage company in America.
        marketing, advertising, showings and more for each                                                                                                                                               I hope you enjoy this issue of Luxury Impressions!
        property. This web-based and 24/7-accessible program
        lets you see our marketing in action.                                                                                                                                                             I N S P I RED
                                                                                                                                                                                                           B Y...
           We use multiple programs and online communication
        tools to enable us to promote your property to a database
        of cultivated prospects and track communications as
        well as interested prospects. We also provide online                                                                                                  PREMIER IMPRESSIONS                        By creating our own blog and
        marketing summaries that track the number of online                                                                                                     Our weekly eblast is a company-        curating it with organic content
                                                                                                                                                                                                          REDEFINING THE WAY WE EXPERIENCE ART
                                                                                                                                                                                                          SOTHEBYS.COM
                                                                                                                                                                                                          Sotheby’s has partnered with Swiss startup ARTMYN to bring their pioneering scanning
        views and the location of online viewers.                                                                                                             created piece featuring our new          professionally written in-house, we
                                                                                                                                                                                                          technology to highlights from upcoming spring auctions. Through a new generation of
                                                                                                                                                                                                          scanners and algorithms, ARTMYN creates unique, interactive, 5D environments that
                                                                                                                                                                                                          create unprecedented visual experiences by bringing to life the artwork’s texture and
                                                                                                                                                                                                          composition.  By  joining  culture  and  cutting-edge  technology,  this  process  will  allow
                                                                                                                                                              listings, upcoming open houses and       are not only completing Premier
                                                                                                                                                                                                          viewers to enjoy details hidden to the eye from anywhere in the world.
                                                                                                                                                                                                                           RE A D
                                                                                                                                                                                                                              MORE
        EBLAST                                                                                                                                                links to interesting articles on market   Sotheby’s International Realty’s social
           We will share news about your listing and open house                                                                                               news and trends. It is emailed to        media suite, but we are providing
        in a quick and concise method with an eblast to relay                                                                                                 all customers who opt-in to receive      timely material which can build trust,
        your message directly to Premier Sotheby’s International                                                                                              our company news, all members of         create ongoing communication, drive
        Realty associates and thousands of members in our local                                                                                               the board of REALTORS® in each of        organic traffic through search engine
                                                                                                                                                                                                         RECREATIONAL SPACES REDEFINED
        REALTOR® boards.                                                                                                                                      the markets we serve and Premier         optimization (SEO) and ultimately
                                                                                                                                                                                                         BLOG.PREMIERSOTHEBYSREALTY.COM
                                                                                                                                                                                                         There is nothing like a little friendly competition between friends or family, from shooting
                                                                                                                                                                                                         hoops to swimming laps. Sports are an important part of an active lifestyle. Wouldn’t it be
                                                                                                                                                                                                         great to play sports in the comfort of your own home?
                                                                                                                                                              Sotheby’s International Realty           generate more sales leads.
                                                                                                                                                                                                         Explore some of our impeccable homes with monumental indoor sports conveniences.
                             This web-based and 24/7-accessible program                                                                                       associates and their spheres of                              RE A D  MORE
                                                                                                                                                              influence, resulting in exposure to      PUBLIC RELATIONS
                                    lets you see our marketing in action.                                                                                     thousands of consumers.                    Our in-house public relations
                                                                                                                                                                                                       team is available to support press
                                                                                                                                                              EXTRAORDINARY LIVING BLOG                release writing and distribution,
                                                           HAPPY FOURTH                                                                                         Particularly on the high-end of        creating a comprehensive strategy
                                                                          FOLIO
                                                                                                                                                                                                          REDEFINING INTERACTIVE TECHNOLOGY
                                                                                                                                                                                                          SOTHEBYSREALTY.COM
                                                                                                                                                                                                          The rumors were flying for years. But as is Apple’s wont, nothing was ever confirmed.
                                                                OF JULY!                                                                                      consumers, one in eight say they         to promote our listings and their
                                                                          FOLIO
                                                                                                                                                                                                          In one of the few peeks behind the curtain, Steve Jobs confided to his biographer Walter
                                                                                                                                                                                                          Isaacson about his vision for the future of TV: “I finally cracked it” he said, shortly before
                                                                                                                                                                                                          his passing.
                                                                                                                                                                                                          Fast forward to the fall of 2014, when Apple announced the next iteration of their
                                                                                                                                                                                                       notable features.
                                                                                                                                                              prefer to get to know a business
                                                                                                                                                                                                          successful Apple TV set top box. The core of this new platform was its operating system,
                                                                                                                                                                                                          tvOS, which allows any developer to create fully customized apps just as they would for
                                                                                                                                                                                                          iPhone or Android.
                                                                                              North Carolina Edition
                                                                                              Extraordinary Properties
                                                                                                                                                              advertisement. Our customers have
                                                                                              North Carolina Edition
                      HAPPY NEW YEAR                                           FOLIO     SALISBURY 5 beds, 4 baths, 2 half baths  Extraordinary Properties    via an article as opposed to an          COMMUNICATIONS      RE A D  MORE
                                                                                         $4,875,000 | premiersir.com/id/3033074
                                                                                         Hanes Walker
                                                                                         704.366.2830
                                                                                                                                                                                                             H A V E A Q U E S T I O N F O R U S ?
                         2015015                                               FOLIO     SALISBURY Hanes Walker 5 beds, 4 baths, 2 half baths                 higher expectations of us.                 To ensure that all copy relating
                         2
                                                                                      Extraordinary Properties
                                                                                      North Carolina Edition
                                                                                                                                                                                                               C A L L U S D I R E C T L Y
                                                                                         $4,875,000 | premiersir.com/id/3033074
                                                                                         704.366.2830
                                                                                                                                                                                                                 8 7 7 . 4 2 5 . 600 1
                                                                                         HIGH ROCK
                                                                                         LAKE
                                                                                      Extraordinary Properties
                                                                                         baths  and  two  powder  rooms  including  an  exquisite  master
                                                                                         square feet of elegant living features five bedrooms, four full
                                                                                      North Carolina Edition
                                                                                         Tsuite with private den. Extensive granite, tile and marble are
                                                                                         infused throughout the home — even in the three-car garage. Perfect
                                                                                         kitchen, pool and lush landscaping. Its desirable SouthPark location is
                                                                                         for entertaining, the estate includes a private outdoor terrace with full
                                                                                         convenient to all that uptown Charlotte has to offer.
                                                                                         8 | PREMIERSOTHEBYSREALTY.COM  his luxury home is located in High Rock Lake. Nearly 10,000      PREMIERSOTHEBYSREALTY.COM | 9  to our listings feeds to websites
                                                                                                                                                                                                                         E M AIL
                                                                                                                                                                                                               O R S E N D U S A N
                      YEAR OF THE GOAT                      “The red and white and starry blue  HIGH ROCK
                                                                                         LAKE
                                                                                         baths  and  two  powder  rooms  including  an  exquisite  master
                                                                                         square feet of elegant living features five bedrooms, four full
                                                                                         his luxury home is located in High Rock Lake. Nearly 10,000
                                                                                         Tsuite with private den. Extensive granite, tile and marble are
                                                                                         infused throughout the home — even in the three-car garage. Perfect
                                                                                         kitchen, pool and lush landscaping. Its desirable SouthPark location is   Click here to read
                                                                                         for entertaining, the estate includes a private outdoor terrace with full
                                                                                         convenient to all that uptown Charlotte has to offer.
                                                             is freedom’s shield and hope.”   PREMIERSOTHEBYSREALTY.COM  |  877.539.9865 8 | PREMIERSOTHEBYSREALTY.COM   FOLIO—North Carolina Edition 2015   and publications without error, our
                                                                                                  PREMIERSOTHEBYSREALTY.COM | 9

                                                                                             Compatible with  all devices.
                                                                         -General Douglas MacArthur   Click here to read
                                                                                          FOLIO—North Carolina Edition 2015
                                                                                      PREMIERSOTHEBYSREALTY.COM  |  877.539.9865  Compatible with  all devices.                                        marketing team edits all MLS and
                                                                                                                                                                                                                 ESTUARY AT GREY OAKS   NE W
                                                                                                                                                                                                                 1460 Anhinga Pointe
                                                                            Fine dining and shopping, golfing, hiking or enjoying mountain views, whatever                                                       Naples, Florida   &
                                                                            lifestyle you prefer—we can help you live it across the Carolinas, or anywhere else for                                    advertising copy. Most real estate
                                                                                                                                                                                                                 $4,495,000
                          PREMIERSOTHEBYSREALTY.COM                         that matter.                                                                                                                                  N O TA B L E
                                                                 PREMIERSOTHEBYSREALTY.COM
                                                                            Fine dining and shopping, golfing, hiking or enjoying mountain views, whatever
                                                                            Four additional lines of personalized copy can be placed here. Space can
                                                                            lifestyle you prefer—we can help you live it across the Carolinas, or anywhere else for                                    companies do not provide this
                                                                            accommodate up to 250 characters. Four additional lines of personalized copy can be
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                                                                            placed here. Space can accommodate up to 250 characters. Four additional lines of
                                                           Four additional lines of personalized copy can be placed here. Space can
                                                                            personalized copy.
                    Four additional lines of personalized copy can be placed here. Space   accommodate up to 250 characters. Four additional lines of personalized
                                                                            Four additional lines of personalized copy can be placed here. Space can
                    can accommodate up to 250 characters. Four additional lines of   copy can be placed here. Space can accommodate up to 250 characters.
                    personalized copy can be placed here. Space can accommodate up   Four additional lines of personalized copy.  accommodate up to 250 characters. Four additional lines of personalized copy can be   service, but we know that it is an
                    to 250 characters. Four additional lines of personalized copy.  placed here. Space can accommodate up to 250 characters. Four additional lines of
                                                                            personalized copy.
                                                                                                                                                                                                             CASEY KEY
                                                                                                                                                                                                         1027 North Casey Key Road
                                                                                         Agent Name                                                                                                    important part of maintaining the
                                                                                                                                                                                                            Osprey, Florida
                                                                                      Agent Company Name                                                                                                     $3,490,000
                                                                                       Agent Office Address
                                                                                        Agent@email.com                                                                                                         THE CLIFFS AT WALNUT COVE
                                                                                         Agent Name
                                                                                      www.agentwebsite.com                                                                                             Premier Sotheby’s International
                                                                                                                                                                                                                    42 Linkside Court
                                                                                      Agent Company Name
                                                                                      Agent Cell: 555.555.5555                                                                                                     Arden, North Carolina
                                                                                       Agent Office Address
                                                                                  Agent Office Number: 555.555.5555                                                                                                  $1,795,000
                 ©2015 Premier Sotheby’s International Realty. All rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written permission of the   ©2015 Premier Sotheby’s International Realty. All rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written permission of the   Agent@email.com
                 copyright holder. Premier Sotheby’s International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service   copyright holder. Premier Sotheby’s International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service   www.agentwebsite.com
                 marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our   marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our   Realty standard of quality,
                 intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.  intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.  Agent Cell: 555.555.5555
                                                                                  Agent Office Number: 555.555.5555                                                                                                 V I E W A L L N E W & N O TA B L E  L IS T I N G S
                                                                                                                                                                                                       allowing our properties to make an
                                                                                                                                                                                                       incredible impression.
                                                                                                                                                                                                           DI S T I N CT I VE
                                                                                                                                                                                                           E X P A NS I O NS
        32   PREMIERSOTHEBYSREALTY.COM                                       ©2015 Premier Sotheby’s International Realty. All rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written   PREMIERSOTHEBYSREALTY.COM   33
                                                                             permission of the copyright holder. Premier Sotheby’s International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty and the Sotheby’s International
                                                                             Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.
                                                                             ©2015 Premier Sotheby’s International Realty. All rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written
                                                                             permission of the copyright holder. Premier Sotheby’s International Realty is a holding of The Lutgert Companies. Sotheby’s International Realty and the Sotheby’s International
                                                                             Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.
                                                                                                                                                                                                        PREMIER SOTHEBY’S INTERNATIONAL REALTY EXPANDS THROUGH
                                                                                                                                                                                                        MERGER WITH PARKLAND INTERNATIONAL REALTY
                                                                                                                                                                                                        PREMIERSOTHEBYSREALTY.COM
                                                                                                                                                                                                         Premier Sotheby’s International Realty announced its merger with Parkland International
                                                                                                                                                                                                        Realty,  Inc.  to  expand  the  Premier  Sotheby’s  International  Realty  brand  into  Winter
                                                                                                                                                                                                        Park, Florida.
                                                                                                                                                                                                         The  former  Parkland  International  Realty,  Inc.,  located  at  233  West  Park  Avenue,  will
                                                                                                                                                                                                        become Premier Sotheby’s International Realty’s fifth office in Central Florida, completing
                                                                                                                                                                                                        an  important  commitment  to  provide  full  area  coverage  and  establishing  a  presence  in
                                                                                                                                                                                                        the venerable luxury community admired for its exceptional chain of lakes and charming
                                                                                                                                                                                                        brick streets.
                                                                                                                                                                                                          Hal George, broker-owner of Parkland International Realty, Inc., will remain at the helm as
                                                                                                                                                                                                        managing broker for Premier Sotheby’s International Realty, while Jan Walker will continue to
                                                                                                                                                                                                        serve in an advisory capacity and as a top-producing associate for the company.
                                                                                                                                                                                                                           RE A D  MOR E
                                                                                                                                                                                                                  2016    AT A GLANCE
                                                                                                                                                                                                              SOTHEBY’S   PREMIER SOTHEBY’S
                                                                                                                                                                                                            INTERNATIONAL REALTY®   INTERNATIONAL REALTY
                                                                                                                                                                                                             20,000 sales associates  Over 1,000 sales associates
                                                                                                                                                                                                             70 countries & territories  40 locations throughout Florida
                                                                                                                                                                                                               880 offices  & North Carolina
                                                                                                                                                                                                             $95 billion in sales volume   $3.8 billion in sales volume
                                                                                                                                                                                                             – In 2016 the Sotheby’s   #35 among the 500 Top
                                                                                                                                                                                                             International Realty® network   Residential Brokers in the U.S.
                                                                                                                                                                                                             achieved the highest annual   (REAL Trends 500. 2016 Top
                                                                                                                                                                                                             sales volume performance in   U.S. Residential Sellers
                                                                                                                                                                                                             the history of the brand.  by volume)
                                                                                                                                                                                                                 SIGNIFICANT SALES
                                                                                                                                                                                                                Naples  Central Florida
                                                                                                                                                                                                               $16.3 million  $2.65 million
                                                                                                                                                                                                              16660 Captiva Drive  119 Whitecaps Circle
                                                                                                                                                                                                               Captiva, Florida  Maitland, Florida
                                                                                                                                                                                                               Sarasota  North Carolina
                                                                                                                                                                                                               $4.7 million  $4.6 million
                                                                                                                                                                                                             6100 Midnight Pass Road  2622 Richardson Drive
                                                                                                                                                                                                               Sarasota, Florida  Charlotte, North Carolina
                                                                                                                                                                                                                 Tampa/St. Petersburg/Clearwater
                                                                                                                                                                                                                   $3.18 million
                                                                                                                                                                                                                   5426 Lykes Lane
                                                                                                                                                                                                                   Tampa, Florida
                                                                                                                                                                                                        LET US SELL YOUR LUXURY HOME
                                                                                                                                                                                                         Consumers come to Premier Sotheby’s International
                                                                                                                                                                                                        Realty  for  our  exceptional  service  and  refined   L IS T
                                                                                                                                                                                                        marketing  platforms.  When  you  list  your  property
                                                                                                                                                                                                        with  Premier  Sotheby’s  International  Realty,  you  will   W IT H
                                                                                                                                                                                                        receive unprecedented luxury real estate service and
                                                                                                                                                                                                        global exposure.    US
                                                                                                                                                                                                         S EL L  N OW
                                                                                                                                                                                                                     E X T R AO R D I N A RY
                                                                                                                                                                                                                        A NG L ES
                                                                                                                                                                                                        747 NORTH
                                                                                                                                                                                                         Situated in beautiful downtown St. Petersburg, 747 North’s 16 individual residences and
                                                                                                                                                                                                        two penthouse residences personify today’s ultra-modern live-work lifestyle. Clean, edgy
                                                                                                                                                                                                        lines  and  contemporary  finishes  are  exemplified  throughout  this  pet-and-fitness-friendly
                                                                                                                                                                                                        community. Generously designed residences offer 1,800 square feet, three bedrooms, three
                                                                                                                                                                                                        baths, smart technology and high-end finishes. Surrounded by common gathering areas and
                                                                                                                                                                                                        ample green space, all in a downtown setting, 747 North is an urban oasis.
                                                                                                                                                                                                                           RE A D  MOR E
                                                                                                                                                                                                          Premier Sotheby’s International Realty has recently partnered with…
                                                                                                                                                                                                          Matterport to leverage 3D home tour compatibility with virtual tours to provide
                                                                                                                                                                                                          customers with a more realistic experience.
                                                                                                                                                                                                          Dotloop as an email communication service equipped with exquisite branded
                                                                                                                                                                                                          templates allowing for easy accessibility among those associated with the transaction.
                                                                                                                                                                                                          AppleTV’s new and innovative brand app showcasing significant listings on AppleTV, in
                                                                                                                                                                                                          the privacy of your own home.
                                                                                                                                                                                                              NE W
                                                                                                                                                                                                           D E V EL O P M EN T S
                                                                                                                                                                                                         These new developments are exclusively marketed by
                                                                                                                                                                                                         Premier Sotheby’s International Realty.
                                                                                                                                                                                                         Click on the development logo for more information.
                                                                                                                                                                                                           ESMERALDA
                                                                                                                                                                                                           ON EIGHTH
                                                                                                                                                                                                                  the BROOKS

                                                                                                                                                                                                           AT   CRANBERR Y  CO VE
                                                                                                                                                                                                          PU B L I C ATI O N S
                                                                                                                                                                                                                      Click the publication below
                                                                                                                                                                                                                      to view the digital brochure.
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                                                                                                                                                                                                          Extraordinary Properties  Extraordinary Properties
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                                                                                                                                                                                                                        North Carolina Edition
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                                                                                                                                                                                                                      Extraordinary Properties
                                                                                                                                                                                                                  Gulf Coast Edition
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                                                                                                                                                                                                          COLLECTION
                                                                                                                                                                                                           Extraordinary Homes and Lifestyles | 2017
                                                                                                                                                                                                          COLLECTION  ART & HOME  SOTHEBY’S  RESIDE
                                                                                                                                                                                                          Extraordinary   The Elements of an   Exclusive Content from   Luxury Homes
                                                                                                                                                                                                          Homes   Extraordinary Life  our Luxury Magazine  and Lifestyles
                                                                                                                                                                                                          and Lifestyles
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                                                                                                                                                                                                                 CONTACT US  VISIT US
                                                                                                                                                                                                                 877.539.9865  sothebysrealty.com
                                                                                                                                                                                                                info@premiersir.com  premiersothebysrealty.com
                                                                                                                                                                                                            Home Office: 4001 Tamiami Trail North  blog.premiersothebysrealty.com
                                                                                                                                                                                                             Suite 350, Naples, Florida 34103  Click here for our media kit
                                                                                                                                                                                                        Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is
                                                                                                                                                                                                        independently owned and operated. Equal Housing Opportunity. Property information herein is derived from various sources including but not
                                                                                                                                                                                                        limited to county records and the multiple listing service, and may include approximations. All information is deemed accurate.
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