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                       KHUFU’S Great
                       Pyramid looms
                       over three smaller
                       pyramids. The tomb of
                       Hetepheres (G7000X)
                       was discovered near
                       G1a, the small, partially
                       collapsed pyramid.
                        ALAMY/ACI






                 Egypt and Sudan). In 1902          section of the huge site was      Tutankhamun’s tomb had  a U.S. news photographer
                 French Egyptologist Gaston         awarded to Reisner.               made Reisner realize the  snap them—led to revela-
                 Maspero divided out the               Reisner was working in         power of public relations.  tions in the London press
                 Giza plateau among the best        the new era of 20th-century       His decision to reseal the  of a major new find. Specu-
                 excavators of the time, in a       technology: He could use          intact tomb (officially la- lation swirled that the tomb
                 bid to prevent looting and         the telegraph to send trans-      beled G7000X) was based  was that of 4th-dynasty

                 deterioration. The central         atlantic communiques with         on several factors, includ- pharaoh Snefru. From Bos-
                                                                     his  team.       ing his belief that he was  ton, Reisner countered by
                                                                      But he was      the only person sufficiently  asserting his belief that it
                                                                      modern in       competent to undertake the  belonged to a royal woman.
                                                                      another way     full excavation.                      Reisner’s duties in the
                                                                     too:  Car-          By delaying the dig un- U.S. delayed the reopening
                                                                    ter’s  stun-      til he could travel to Egypt,  of Tomb G7000X until Jan-
                                                                  ning  find  of      Reisner could also control  uary 1926. On finally enter-
                                                                                      the narrative. Media rela- ing the chamber containing
                                                                                      tions were a key part of that  the sarcophagus, Reisner
                                                        GOLD FALCON, TOMB OF HETEPHERES.   process. Leaks from Reis- discovered that the gold-
                                                        EGYPTIAN MUSEUM, CAIRO
                                                        SCALA, FLORENCE               ner’s own team—who let  cased furniture inside was
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