Page 21 - SpeakerBios

2018 Beer Insights Spring Conference

Dan Wandel
Mike’s Hard Lemonade Company
Senior Director of Category Insights

Dan Wandel joined Mike’s Hard
Lemonade Co. as the Senior Director of
Category Insights in 2017 after a 22-year
career at IRI where he not only worked
with some of the biggest customers in
Bev Alc, like ABI, but also co-founded
and developed their Beer, Wine and Spirits practice area. Dan
worked in the emerging Craft Beer space and helped many
other suppliers and wholesalers to gain access to insights to
help drive their business.

At Mike’s, Dan is leading the company’s initiatives into defining
and leading the Flavor Category with actionable and fact-based
insights for wholesalers and retailers, as well as informing it’s
future innovation. Mike’s is the originator and leader in the
Flavored Malt Beverage segment, surpassing 2 Million Barrels
in 2017 as a privately held, independent and high-end voice in
the beverage alcohol industry.

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