Page 8 - July 2017

Page 8 ITS YOUR BUSINESS!

Board of How To Measure Your Social Media Success

Directors www.bdc.ca
Executive Committee Here are some of the best do-it- 2. Return on investment
isn’t clear, ask how the person found
Baron Houser, Chair yourself practices for measuring the Determining your return on social you. You can:
StoneHouse Builders, LLC effectiveness of your social media
media efforts can be difficult because include a field in your contact form
Susan Allen, Chair Elect efforts. it may be hard to establish what role
Jefferson Bank 1. Online traffic they played in a customer’s decision asking how customers found you

Patrick Cohoon, Immediate This is the simplest metric for meas- to purchase. However, you can still track your website traffic from social
Past Chair try to get an indication of your return media sites
Leger Ketchum & Cohoon, uring your results. Get traffic data
PLLC on your social media efforts using in a couple of ways. determine what percentage of total
free tools available on most social You can create a dedicated Internet leads come from social media, and
VACANT, Secretary
sites and blogging platforms. You landing page or promotional code break this data down for each social
Mary Jo Floyd, Treasurer can also use the free Google Analyt- available only to the followers of media page
Broadway National Bank
ics tool to get detailed data on traf- your social media pages, then track track and compare how many leads
fic to your website from your vari- just those sales and see if the income you get per follower on your various
Board Members
ous social media sites. Monitor such from those sales exceeds your social pages to determine where you’re
Jacques DuBose information as: traffic volume met- media spending. The drawback to being the most effective.
American Red Cross Hill rics, such as the number of visits, this approach is it doesn’t include
Country Chapter 4. Customer service
page views and fans engagement other purchases that your social me-
Jo Lynn Fisher metrics, such as the number of dia fans may have made. Calculate how much you’re spending
Ebensberger-Fisher Funeral on customer service, then determine
Home comments, liked posts or favor- An alternative metric is correlation.
ited/shared tweets versus your Create a timeline where you plot your daily cost per issue resolved.
George Monroy page’s total number of fans compet- Track this figure for your social me-
Monroy Information your social media activity (new or dia sites versus other channels, such
Technology Services itive position (compare your en- relaunched social pages, special pro-
gagement metrics to your competi- as phone, email and web support.
Steven Pollack motions, ad campaigns, etc.) and Also factor in peer‑resolved issues in
Jennings Anderson Ford tion’s) length of time visitors stay sales results. Look for possible corre-
on your page sales conversion rates lations, keeping in mind that correla- social media discussion forums that
Kat Flores for social media followers versus didn’t need in-house attention.
Digital Wheelhouse tion doesn’t necessarily mean causali-
those from other sources number of ty (i.e., other factors may have influ- Successfully using social media takes
Kevin Thompson content downloads; sign-ups to an time and patience. Consistently lis-
Centennial BANK enced sales fluctuations).
email list, blog or newsletter; con- 3. Sales lead generation ten, measure and learn. Then adjust
Mick Mazour tact form submissions; contest en- your strategy on the basis of what’s
Cibolo Creek Brewing Co. tries; and survey responses.
The key for this metric is to track the working best. It’s a continuous cycle.
source of your leads. If the source
Advisory Board Members:
Misty Mayo, President
Boerne/Kendall 25 TED Talks for Creative Entrepreneurs
County EDC
www.itspinkpot.com
Linda Zartler, Asst. City
Mgr.
City of Boerne Running a business is not an easy Inspiration:
job and it can wear you down at Steve Jobs: How to live before you die
Daryl Lux times if you let it. I do love my Heather Payne: How to Turn Your Side Project Into a Full-Time Gig
Kendall County Judge
work and I am grateful that I can Leah Busque: Have Big, Hairy, Audacious Goals And Take Baby Steps
do what I love everyday, but as in Paula Scher: Do What You’ve Never Done Before
every profession, there are days
when I feel less inspired. On diffi- Productivity:
cult days, its easy to give up as Jason Fried : Why Work doesn’t happen at work
you feel exhausted and burnt out Shawn Achor : The happy secret to better work
but its important to keep going. Scott Belsky: Is It Urgent, Or Is It Important?
During such times, I find it useful Kelly McGonigal: How to make stress your friend
to look outside for inspiration. A Business:
good, inspiring TED talk never Jeff Bezos: What matters more than your talents
fails to lift my soul and leave me Tina Roth Eisenberg: Don’t Complain, Create
feeling energized and motivated. Rilla Alexander: Without the Doing, Dreaming Is Useless
For those times when you are in Simon Sinek: If You Don’t Understand People, You Don’t Understand Business
need of a little push and a little Seth godin: How to get your Ideas spread
motivation, here are 25 TED
talks to get you back on track: Click here to read the full article.