Page 222 - Art and Crafts of Bangladesh

GRAPHIC DESIGN 219

and development in monograms are observable. Quamrul Hassan, Qayyum
Chowdhury, Abdul Muqtadir, Samarjit Roy Choudhury and others are the significant
monogram designers of our country. For example, we can mention the two
monograms of ‘Bangladesh Parjatan Corporation’ (pl.4.18) and ‘Bangladesh Biman’
done by Quamrul Hassan. Beside these, he also designed the monograms of
Bangladesh Bank and Muktijoddha Kalyan Trust. The design for the symbol of the
53
Government of the Peoples’ Republic of Bangladesh was his as well.
Qayyum Chowdhury designed a notable number of monograms. Radio Bangladesh,
Bangladesh Television, Sandhani Prakashani, Ganashasthya Kendra, Navana Traders
etc. are some of the monograms that he designed. Qayyum Chowdhury and Samarjit
Roy Choudhury designed the logo of Dhaka University jointly under the supervision
of Zainul Abedin. Abdul Muqtadir designed the monogram of Shilpakala Academy.
Nitun Kundu designed the monogram of Theatre.
Monogram is a pictorial language that can easily represent an organization through a
simple symbol or sign. Apart for some rare exceptions, monograms are not usually
drastically changed. If a monogram is designed not only for the purpose of identifying
a specific organization but rather for introducing a product or a festival—we can call
it a logo. A logo might not exist indefinitely like a monogram. However, it may not
always be short-lived. The graphic designers of Bangladesh have created beautiful
logos for local cosmetics, medicines or festivals. For example, we can mention the
logos of Cute, Aromatic, Tibet, etc. The logo of Asian Art Biennale by Syed Jahangir
or the logo of SAF Games by Maksudur Rahman may be pointed out in this context.
6. Packaging:
The first condition of marketing a product is providing beautiful packaging. The
packaging or cover may be different depending on the characteristics of that product
or the class of the consumer. Simultaneously, printing technology and the availability
of the packaging material have an important role in the quality and distinction of the
packaging. In Bangladesh, there were some package-designs done before fig. 4.23 Package
design, Lux, reflecting
independence but it has improved greatly after liberation, especially in the later part foreign influence,
of the 70s, the enhanced technology of the printing media made a great change in the photograph Athahar
world of packaging. It achieved a different dimension in the 90s. Nowadays, Hossain Surjo
photogravure method is mainly applied to design the packages
of different products. Beside this, the offset method and screen
print are very much in use.
In the Pakistan period and even in Bangladesh in the 70s,
models were not frequently used in package designing. This
started mainly from the 80s. Modeling became popular as a
profession, its popularity increased in the 90s, and now models
are extensively used in package designing. For instance, the
packet of the beauty soap Lux of Unilever uses photographs of
stars all over the world (fig. 4.23). Bangladesh is also no