Page 30 - INTERNATIONAL CONFERENCE OF CROSS-CULTURAL INDIGENOUS STUDIES 2022_FLIPBOOK

ADAPTATION OF INDIGENOUS TRADITIONAL PERFORMANCE TO A

TOURISM ENTERTAINMENT : A CASE STUDY OF HMONGS BAN MAE SA

MAI

WRITTEN BY: WIRASANT WIRUNSANKUNPHIBAN, RACHOD NUSEN, AYU HASWIDA BT ABU BAKAR, DURATUL AIN
DOROTHY JONATHAN LINGGANG

The Hmong are the second largest hill tribe group in Thailand. They migrated from China to the northern part of Thailand today during the
nineteenth century. The Hmong have their own unique culture. Now they usually use culture as a means to promote tourism. Ban Mae Sa
Mai is a tourist attraction in Chiang Mai which is known for its traditional culture performance, handicrafts and costumes. They demonstrate
traditional culture performance for visitors. The performance is only available with a request in advance. On this note, the purpose of this
study is to explore the Hmong traditional culture performance to the tourist. Focusing on adaptation process occurred between the original
version of this traditional performance and the one presented to the tourist. The research objective that will be discussed is to identify and
explore the adaptation process through Poetics Method by Aristotle in Hmong traditional performance presented to the tourist as a
commercial art piece in the realm of tourism perspective. It is a qualitative method, emphases on observation approaches. Using the Poetics
Method by Aristotle as instruments for data collection and analysing process.