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Chapter 7. Sampling Techniques
Introduction to Sampling
Distinguishing Between a Sample and a Population
Simple Random Sampling
Step 1. Defining the Population
Step 2. Constructing a List
Step 3. Drawing the Sample
Step 4. Contacting Members of the Sample
Stratified Random Sampling
Convenience Sampling
Quota Sampling
Thinking Critically About Everyday Information
Sample Size
Sampling Error
Evaluating Information From Samples
Case Analysis
General Summary
Detailed Summary
Key Terms
Review Questions/Exercises
