Page 5 - Creativity and Innovation How to Expand my Small Business with Creative Problem-Solving
P. 5
ESTABLISHING THE “NEED”
When starting up a business, a crucial issue regarding its success is
determining the ‘need’.
In identifying a need, we create our starting point. In The Idea Agent, we
learned how to achieve your goals by defining your area of focus and
understanding the consumer needs/services your business meets. The
broader the scope is, the more difficult it will be to achieve these goals.
“The more factors included in the question, the more questions will form in
the minds of team members, which will weaken the power of the idea and
the focus will be lost.” (Michanek & Breiler, 2014 p. 54)
This is a very important point.
Keeping this in mind makes it easier to manage the creative process and
helps identify solutions that are actually possible to implement.
