Page 26 - PCWorld (September 2019)
P. 26

NEWS             FACEBOOK PRIVACY RESTRICTIONS













                                                                                       So what’s changed? Other
                                                                                   than the oversight committees,

                                                                                   it’s hard to say. In a Facebook
                                                                                   post, Zuckerberg offered yet

                                                                                   another pledge to protect
                                                                                   privacy: “We have a
                                                                                   responsibility to protect

                                                                                   people’s privacy,” he wrote, in
                                                                                   a post cited by the company
                                                                                   (go.pcworld.com/cite). “We

                                                                                   already work hard to live up to
                                                                                   this responsibility, but now

                                                                                   we’re going to set a completely
                                                                                   new standard for our industry.”
               interests, ‘likes,’ app activity, and status of

               being online.” All were sent to the third-party     DID THE AGREEMENT GO
               app developers, the DOJ said.                       FAR ENOUGH?
                   “In some instances,” the suite alleges,         It’s clear that financially, Facebook won’t

               “the apps called for data about Affected            materially feel the effects of the fine save for a
               Friends in numbers that greatly exceeded the        quarter or two. When news of the proposed

               number of the apps’ monthly active users. For       settlement leaked a short time ago,
               example, one app highlighted in the audit           Facebook’s stock actually went up.
               made more than 450 million requests for                 It’s worth noting that the FTC agreement

               data—roughly 33 times its monthly active            was agreed to by a 3-2 vote, with the
               users,” the suit alleges.                           dissenting commissioners strongly objecting.

                   It appears that the FTC is giving Facebook      Commissioner Rohit Chopra wrote that the
               some leeway in determining whether third-           agreement gave Facebook executives
               party apps can “justify” their need for user        “blanket immunity” and argued that it would

               data. That’s a bit problematic, given that the      not provide significant change.  “[T]he order
               DOJ’s suit alleges that Facebook confirmed          allows Facebook to decide for itself how

               the need for data only with app developers          much information it can harvest from users
               spending more than $250,000 on Facebook.            and what it can do with that information,
               Apps spending less than that had their              as long as it creates a paper trail,” he

               privileges automatically revoked.                   wrote (go.pcworld.com/cho).



               26   PCWorld   SEPTEMBER 2019
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