Page 76 - Muscle & Fitness (December 2019)
P. 76

THE YEAR IN FITNESS



         INSTAGRAM AIMS TO                            commercial offer, such as a discount          evidence shows carnivore dieters to
         PROTECT MINORS                               code, Instagram will remove it from           be leaner, faster, and stronger. That

         THE SERVICE CLEANS UP ITS ACT                the site. A great move to restrict            said, the research is still out, so we’d
         In a move praised by body-positivity         posts on products that don’t work.            recommend steering clear.

         advocates, Instagram in September
         rolled out a feature that allows users
         to report posts they believe pro-            CARNIVORE DIET                                ELIUD KIPCHOGE
         mote weight-loss products—such as            WE’RE STILL SKEPTICAL ABOUT THIS ONE          THE KENYAN BREAKS THE TWO-HOUR
         Kardashian-endorsed diet teas—and            Popularized by Shawn Baker,                   MARATHON BARRIER
         cosmetic procedures to those under           M.D., in late 2018, the carnivore             On Oct. 12, Eliud Kipchoge com-
         18. Two things can then happen:              diet restricts your food intake to            pleted a marathon in an impressive
         Either Instagram will restrict minors        only animal products—meats and                1 hour, 59 minutes, and 40 seconds,
         from seeing posts that encourage             butters. No veggies. No fruits. No            shaving 45 seconds off his last best,
         people to buy a product or proce-            alcohol or juices. Just meat. Though          in Vienna, Austria. The history-
         dure or, in the case of deceptive            common sense would tell us to run             making performance wasn’t counted
         claims about a product and links to a        in the opposite direction, anecdotal          as an official record since it wasn’t
                                                                                                    completed in an open marathon,
                                                                                                    and Kipchoge had a deep rotation of
                                                                                                    professional pacesetters. Neverthe-
                                                                                                    less, Kipchoge still made history and
                                                                                                    pushed the boundaries of human
                                                                                                    performance.




                                                                                                    FAUX MEAT

                                                                                                    MEATLESS BURGERS EXPLODE
                                                                                                    ONTO THE FOOD SCENE
                                                                                                    A few years ago, Impossible and
                                                                                                    Beyond burgers were something of

                                                                                                    a specialty item that only hardcore
                                                                                                    vegans knew about. Now it’s almost,
                                                                                                    ahem, impossible to not find them
                                                                                                    in just about every eatery you enter.
                                                                                                    2019 saw several chain restaurants—
                                                                                                    including Dunkin’ and Burger
                                                                                                    King—offer the “fake meat” patties
                                                                                                    for the first time, and many others
                                                                                                    have begun testing them in specialty
                                                                                                    markets. However, concerns have
                                                                                                    been raised over whether the patties
                                                                                                    are actually a healthier alternative
                                                                                                    to beef, or if it’s all just a market-
                                                                                                    ing ploy. Either way, it’s clear these
                                                                                                    imitation burgers will be around for
                                                                                                    quite some time.


                       THIS YEAR’S OLYMPIA Weekend in September provided plenty
                       of entertainment for fans as Brandon Curry became the 15th                   A-ROD AND J.LO

                Mr. Olympia, while in the 212 Olympia, Kamal Elgargni took Flex                     THE FITTEST CELEBRITY COUPLE
                Lewis’ vacated crown. The biggest surprise was the last-minute visa                 Alex Rodriguez and Jennifer Lopez
                granted to Iranian bodybuilder Hadi Choopan, who placed third in the                redefined the term “power couple”
                open division in his first Olympia.                                                 by showing off their killer cou-
                                                                                                    ple’s workouts on their Instagram            C H R I S   N I C O L L
                                                                                                    profiles. They even stuck together


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