Page 723 - Windows 10 May 2019 Update The Missing Manual: The Book That Should Have Been in the Box

Therefore, Microsoft has gone to great lengths to reveal the kinds of

information it collects from you, to allow you to shut off this collection, and
even to let you delete the data it’s collected so far.

To see all this, choose → → Privacy. Here’s what you’ll find.

General

These on/off switches govern the kinds of information about you that’s sent
to Microsoft (Figure 11-8).

Let apps use advertising ID. Ordinarily, you’re identified (not by
name, but by a serial number) to advertisers who pay Microsoft for

this kind of data. As a result, if you download a lot of trout-fishing
apps, you might begin to see more ads for fishing gear within apps.
(This option has nothing to do with websites; it affects ads

displayed within apps. There aren’t many of those. Yet.)