Page 35 - Forbes - Asia (December 2019 - January 2020)

SPECIAL ADVERTISING SECTION
Astra President Director Prijono Sugiarto (center), during one of Astra’s Employee
Engagement event. Numerous programs are created to promote higher level of
launched a company that provides and
manages vehicles for door-to-door online
transportation in Jakarta.
Over the years, the group has garnered
a number of industry awards for the effec-
tive management of its businesses. Most
recently, it was named “Most Outstand-
ing Company in Indonesia” by financial
publication Asiamoney. Reflecting inves-
tor confidence in the firm, S&P Global
Ratings raised Astra’s rating to A- for local
currency, and BBB+ for foreign currency,
with a stable outlook.
Astra recognizes its people are the key
to its success, and has invested heavily in
its talent. Catur Dharma, the philosophy
of Astra, continues to be the fabric that
binds all companies under Astra Group, to
enable Astra’s future sustainable growth.
Catur Dharma consists of four principles,
namely, to be an asset to the nation, to
provide the best service to the custom-
ers, to respect individuals and promote
teamwork, and to continually strive for
excellence.
Through the People Road Map, the
group has rolled out a series of human-
capital strategies with the aim to make
Astra “The Most Preferred Company to
Work For.” Since 1982, Astra has annu-
ally held Innovastra, a competition that
encourages Astra’s employees to build
Astra Group into a world-class company
through continuous innovation and a
global orientation.
Giving Back to Society
Finally, the Public Contribution Road Map
is critical to Astra’s goal of being an asset
to the nation. Through its nine founda-
tions, the group contributes to provide
better healthcare and education, works
employee engagement.
to protect the environment, and sup-
ports local communities in their efforts to
improve their standard of living.
Through various initiatives, Astra has
been actively conducting environmen-
tal conservation efforts, supporting the
development of small and midsize enter-
prises, promoting access to healthcare
services, and supporting the development
of schools.
In terms of community development,
Astra helps villages in Indonesia through
its flagship programs: Semangat Astra
Terpadu Untuk (SATU) Indonesia Awards,
Kampung Berseri Astra (KBA) - Desa
Sejahtera Astra (DSA).
Astra shines the spotlight on youth who
give back to their communities through
programs that aim to inspire others to do
the same. The SATU Indonesia Awards
program—now in its tenth year—has rec-
ognized 305 young people, including 59
national-level recipients and 246 provin-
cial-level recipients, in the fields of health,
Astra President Director Prijono Sugiarto (center), with the recipients of the 10th
SATU Indonesia Awards 2019. This Year the Award has reached a new record of
education, environment, entrepreneurship
and technology.
SATU Indonesia Awards recipients have
collaborated with Astra in 86 KBA and 645
DSA initiatives in 34 provinces throughout
Indonesia. KBA is a community-develop-
ment program that integrates the four
pillars of Astra’s Sustainable Social Con-
tribution program initiatives in one village
community. DSA is a community program
that focuses on entrepreneurship devel-
opment and other Astra public contribu-
tion initiatives.
Astra Beyond 2020
Astra will continue with its goal to be the
pride of the nation for the next decade as it
becomes a proud nation company for Indo-
nesian society. In reaching this goal, Astra
will prioritize product and service develop-
ment with export orientation and import
substitution that will directly and positively
impact the country’s foreign exchange
reserves. It will also proactively offer solu-
tions to challenges faced by the country.
For more information:
www.astra.co.id
www.satu-indonesia.com
Semangat Astra Terpadu
SATU_Indonesia
SATU_Indonesia
SATU Indonesia
8,654 participants.
Indonesia 3