Page 73 - Forbes - Asia (December 2019 - January 2020)

SPECIAL ADVERTISING SECTION

Puteri Harbour has transformed into a popular dining, Residensi Solaris Parq is a mixed development that embodies
entertainment and holiday destination. the ultimate in urban park living.

sustainability elements, improving customer Puteri Harbour in Iskandar Puteri, Johor, The Anwar Syahrin initially had two offices,
experience from pre-sales to post-sales, and Maris @ Desaru in Johor and Solaris Parq in each belonging to a pre-merged entity. Find-
investing in technology,” he says. Mont’ Kiara, Kuala Lumpur. ing the arrangement unsuitable, he began
To get that right, he adds that it is vital the The Puteri Harbour development, an inte- to take steps to move all employees into one
company undertakes market analysis. Besides grated waterfront project with a 13.5-kilome- building.
conducting focus groups to understand ter coastline in Johor Bahru, is now a popular “We need to know each other. We need
market needs, it is increasingly looking at dining, entertainment and holiday destination to break down all these barriers that we have
leveraging digital technologies to understand in Malaysia. It is also home to the Puteri Har- to create a forward-looking, trusting and
its customers better, even setting up a new bour International Ferry Terminal, which wel- supportive culture with the intent of help-
digital unit to improve how they do things for comes visitors from Indonesia and Singapore. ing one another. This way, all of us will then
the core business. The Maris @ Desaru, a US$676 million have shared responsibility and accountability
“Even though the team is pushed for development located on a 228-acre estate in through empowerment, encouraging the
revenue and profit growth, they are always Desaru, off the coast of Johor that is slated to best in each and every one of us,” he says.
reminded to also focus on sustainability ele- be launched soon, will comprise resort-style The efforts have been fruitful. In addition to
ments and key components of the smart liv- homes. consistently growing its revenue over the past
ing concept,” he says. “This is a big decision for us, as there is no three years, UEM Sunrise has received many
Community building is one of the reasons development like this here [in Desaru]. We accolades that recognize its quality homes
why its Mont’Kiara development in Kuala believe that this will eventually become a very and townships. It is one of the largest prop-
Lumpur has been a sought-after address by lifestyle-driven destination in Johor,” he says. erty developers in the country, with a market
local and overseas buyers over the past two The Solaris Parq in Mont’Kiara, Kuala Lum- capitalization of more than US$821 million.
decades, he says. pur, a mixed development, will comprise two In some ways, Anwar Syahrin shares a similar
“Today, people will not just buy houses. 41-story towers of serviced apartments, a mindset with some of the top entrepreneurs
They want to live in a place where there are 2-acre urban park, offices and a galleria. The in Silicon Valley. “I believe that one should be
a lot of activities and various amenities are development is targeted at single occupants optimistic and courageous, and should always
located within walking distance. Hence, we to larger families, as well as entrepreneurs who be genuinely interested to continuously learn
continue to develop close-knit societies want to live and work in the same community. from past experiences as well as others in
through community events, placemaking ini- order to delight the end-users,” he says.
tiatives, festivals and celebrations in our quest Strengthening Internal
to ensure that each customer journey with us Communication
is delightful," he explains. When Anwar Syahrin joined UEM Sunrise in
2014, he saw there was a need for employees to
Unique Proposition share the same vision for the company. At the
Anwar Syahrin says every UEM Sunrise prod- time UEM Sunrise, which had been established
uct will have its own “unique value propo- two years earlier from a merger between UEM
sition” to address different market needs, Land Bhd and Sunrise Bhd, had yet to break
citing three of the firm’s developments: down existing silos between the two firms. www.uemsunrise.com

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