Page 138 - Classic Rock - The Complete Story of Def Leppard 2019
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a hit here. America was easier, because it
                                                                                                                          was bigger. The UK was so much more
                                                                                                                          difficult. There was only one radio station.
                                                                                                                          In America there was two per town –
                                                                                                                          twenty-four hours a day. What did we
                                                                                                                          have? Tommy Vance doing two hours on
                                                                                                                          a Friday night? We tried and we tried, and
                                                                                                                          in the end Bon Jovi did it for us. In between
                                                                                                                          Pyromania and Hysteria, Bon Jovi came out
                                                                                                                          with Slippery When Wet and put rock back
                                                                                                                          on the radio. Which made it a lot easier for
                                                                                                                          Leppard to finally get accepted in the UK.


                                                                                                                          Before that, though, you were being
                                                                                                                          trashed even by the rock fans in the
                                                                                                                          UK; the flash bastards that had sold out
                                                                                                                          and taken the Yankee dollar.
                                                                                                                          We got trashed for being the band that sold
                                                                                                                          out to America, because we wrote a song
                                                                                                                          called Hello America. That was me in
            You moved into a flat in London that        “We’re gonna be       moment onwards I went to just about every   a basement with no natural light, dying to
            belonged to one-time Leppard                big!” Even in the     gig at the [Sheffield] City Hall – Sparks,   get out the basement. And that’s all that
            drummer Frank Noon that you later           very early days       Roxy, Skynyrd, Lizzy, Budgie. Rush’s first   was. We wanted America just the same
                                                        they were full
            described as “a frat house”.                of confidence.        ever gig in the UK was at Sheffield. One    way Maiden wanted it. But Maiden didn’t
            It was fantastic. There was me, Bernie                            week I saw Styx followed by The Clash.      get trashed for it like we did. We wanted it
            Tormé, Frank, Colin Bond who played bass                                                                      the same way that Zeppelin got it. We
            [for Stampede]. It was a bedsit, basically.                       And yet by 1979-80 you’re a ‘new            wanted it but we wanted it everywhere.
            A hundred and thirty pounds a month.                              wave metal’ band, whether you like          We wanted global domination. We didn’t
                                                                              it or not.                                  see ourselves as this little local band. We
            How old were you when you started to                              I was glad we were in Sounds, but you’d     had that mind space of wanting to be the
            see real money coming in?                                               look at articles about us and go:     biggest band in the world.
            We were on thirty pounds a week                                         “Look, man, where do you see
            even up to Pyromania, when we were       “We were on                    a correlation in the musical styles   You were helped in that ambition
            selling out arenas. When I was living                                   between us and, say, Vardis?”         because early on you ditched your
            in Isleworth with my girlfriend we     thirty pounds                    Lumping us in with NWOBHM             home-town management team and
            were both signing on. Once we were    a week even up                    was like lumping us in with Duran     signed with former Mercury A&R
            on tour we got a hundred dollars                                        Duran and Spandau Ballet.             executive Cliff Bernstein and his
            a week. You wonder how anyone           to Pyromania,                                                         partner Peter Mensch, formerly of
            ever got pissed.                                                        Things changed for you once you       Lieber-Krebs, then one of the biggest
              I remember we were in Las Vegas           when we                     got to America, though.               rock management companies in
            in September 1983, and I actually        were selling                   When we got to the States we were     America, looking after Aerosmith,
            finally went out and bought a video                                     just Def Leppard. They weren’t        AC/DC, Scorpions et cetera.
            camera because I wanted to record        out arenas.”                   comparing us to anyone. They just     We had already signed our record deal
            some of this stuff. It cost five                                        embraced it and put it into the vast   before Peter and Cliff became involved. We
            hundred pounds. I had to get [Leppard                             bucket of various things they would play    didn’t meet Peter Mensch properly until we
            manager] Peter Mensch to advance me it –                          on American FM  radio.                      did the AC/DC Highway To Hell tour [in
            and we’d sold six million albums by then.                                                                     October 1979]. Rick Allen said to Mensch:
                                                                              Was it always the aim to be big in          “I want you to stand outside this door and
            Even though Leppard became                                        America?                                    listen to the conversation” with our
            associated with the NWOBHM era –                                  It wasn’t the pot of gold at the end of the   original managers, Frank Stuart-Brown
            specifically through your coverage in       Original guitarist    rainbow, it was part of the big picture. It   and Peter Martin. Because they just didn’t
            Sounds magazine – your musical              Pete Willis, whose    wasn’t the end game. You know how hard      get what we were trying to do. One day
                                                        problems would
            influences actually had very little to do   eventually lead to    we tried to break the UK. You know how      [Leppard guitarist] Pete Willis said to Frank
            with metal. You were a major Bowie          him being fired.      much it meant to us when we finally had     Stuart-Brown: “Why don’t we stop the
            fan, you loved Queen, Rod Stewart,                                                                            show in the middle and do a juggling thing
            Elton John…                                                                                                   with some playing cards?” And the guy
            Yes. My favourite Bowie period was from                                                                       went: “Great idea!” Pete was like: “I’m
            Space Oddity to Diamond Dogs, because it                                                                      taking the piss, you fucking idiot!”
            was glam rock. Mott The Hoople was                                                                              That’s when we had a meeting and said:
            another band I loved. When Queen came                                                                         “Peter, we want you to manage us.” He said
            in and Bowie went to what he called his                                                                       fine, but there will be consequences. And
            ‘plastic soul’ period with Young Americans,                                                                   we basically had to write off [royalties]
            I loved that record but I was playing more                                                                    from the first two albums to Martin and
            Queen now. Maybe I just gravitate to                                                                          Stuart-Brown because that’s where the
            bands. The gang factor, you know. I mean,                                                                     contracts were. Though it worked out well,
            the first two gigs I ever saw were T.Rex and                                                                  because the first two albums didn’t sell as
            the Faces. Chalk and cheese but awesome!                                                                      well as everyone thought they would. Steve
            I  was eleven or twelve. The next gig I saw                                                                   [Clark] was reluctant to get rid of Pete
            was Hunter-Ronson, March seventy-five.                                                                        Martin cos he was his drinking buddy, but
            I was sixteen. It was amazing. From that                                                                      the rest of us were up for it.



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