Page 92 - Vegan Life - Issue 59 (February 2020)
P. 92

The foul truth




















                 Animal Justice Project campaigner, Ayrton Cooper, dispels the myths behind
                                           ‘free-range’ chicken farming








            n 2019, Animal Justice Project   to strength over the last 18 months with   continue exploiting and killing chickens,
            launched our flagship campaign, The   the creation of our Lifeline Campaign   and all animals.
         IFoul Truth, which reflects the work   and the launch of The Foul Truth. With   We undertook an extensive three
          that we do and our stance towards animal   campaigns from other groups promoting   month investigation at two of these such
          exploitation. We take an abolitionist   welfare improvements, such as space   facilities. We followed the life cycle of
          approach towards any animal abuse;   adjustments and selecting diferent   these ‘lucky’ chickens and saw all parts
          we do not ask for better welfare in our   chicken breeds to farm, we wanted to   of their life — from entering the shed as
          campaigns, we ask for an end to the cruel   say no to all animal exploitation. Only by   day old chicks, to being rounded up for
          and needless exploitation. These ethics   ending this exploitation can we truly be   slaughter by catching teams. Our exposé
          guide the work that we do.       kind to animals and be happy with our   was hard-hitting and ran in many national
            Animal Justice Project was founded   work. This attitude formed the basis of   media outlets, including the Daily Mail,
          in December 2014, and since then, our   The Foul Truth campaign.   the Daily Mirror and the Independent,
          team has remained small, but our work                              among others. We launched our
          for the animals has continued to grow.   The foul truth            campaign outside the National Egg and
          We began as a group campaigning for the   With many investigations already   Poultry Awards in London with around 60
          rights of animals which are needlessly   exposing the cruelty behind factory-  volunteer activists. It was a great way to
          experimented on in laboratories with   farmed broiler chickens, we chose to   take our findings — on huge TV screens
          our Cures Not Cruelty and Campus   shine a light on chickens which are   — directly to the industry bosses which
          Without Cruelty campaigns, focussing   referred to as ‘free-range’, RSPCA Assured,   are ultimately responsible for the
          on experiments at universities. These   Red Tractor approved and ‘higher   chickens’ sufering.
          account for around half of all experiments   welfare’. These chickens live in standards
          in the UK. We have campaigned all   which are considered to be the highest   The better chicken commitment
          around the UK at British universities to   possible in the UK and are actively   What we found on those farms will stay
          urge them to stop torturing animals.  promoted by other groups. We wanted to   with us forever. From day old chicks being
            Since then, our vegan arm of Animal   show that ‘free-range’ is another façade   thrown from crates and stood on, to the
          Justice Project has grown from strength   brought to you by welfarists that want to   countless times we saw purposeful and  ›


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