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DIET










          5“Plus, our body’s own antioxidant systems                                               expectations of what they will do. “I prefer
          – involving compounds like glutathione – are                                             the concept of ‘high nutrient density’ foods,
          more powerful than what we can get from food.”                                           which is a central theme in the new 2015-2020
                                                                                                   dietary guidelines for Americans,” says Prof

          TRICKY TO STUDY                                                                          Nieman. “The term ‘superfood’ is not used
          The proof of the superfood pudding is in the                                             by most scientists because the implication is
          eating… by humans, not mice or rats. But                                                 that one can expect quick and high-end health
          unfortunately, most scientific research is not                                           benefits.” By all means, sprinkle some chia seeds
          conducted this way. “Nutrition studies often                                             on your oatmeal. You’ll get a nutritional boost,
          don’t apply to real life on a 1:1 basis,” says                                           but you won’t instantly become an Olympian
          Patel. “If you want to test, say, the effect of                                          athlete. “What matters is the habitual eating
          grape juice on cognition, you’d give it enough                                           pattern over years,” says Prof Nieman.
          time, plus you’d check to make sure they
          actually drink it. In real life, that almost never         The problem is not that
          happens.” Lifestyle factors are difficult if not
          impossible to separate. And there are other
          problems, says Patel – pilot studies and animal            superfoods are a con – many
          trials will often use larger dosages, while ‘acute’
          studies will look at just the food without any             are highly nutritious – but
          other things consumed. Meanwhile, eating
          different foods together, which is what most               calling them ‘super’ gives
          of us do, can dramatically alter their effects             us unrealistic expectations
          for better or worse.
            Another issue affecting superfood research
          is  that  it  is  often  paid  for  by  interested
          parties. “We’re funded by food and supplement                                            A BALANCED DIET
          companies in many of the studies we conduct,”                                            By seeing superfoods as a magic bullet, we risk
          admits Prof David Nieman, director of the                                                shooting ourselves in the foot.
          Human Performance Labs at Appalachian State                                               “Some people think if they eat one ‘superfruit’,
          University in North Carolina. “But the system                                            they don’t need to eat the other recommended

          demands contractual agreement that gives                                                 four servings of fruit a day,” says Dr Blumberg.
          the primary investigator ‘academic freedom’,                                               But no one superfood is a panacea – nor
                                                                     The blueberry is often
          or the right to publish the data, positive or              referred to as the            will it make up for other deficiencies. “Adding
                                                                     ‘grandaddy’ of the
          negative. Many of the companies I work with                                              superfoods  to  a  good  diet  is  fine,”  says
                                                                     superfood movement
          are so convinced that their product has special                                          Dr David Katz, director of Yale University’s
          effects that they sign these agreements.”                                                Prevention Research Center. “Counting on them
             What buyers should beware of are                                                         to compensate for a bad diet is not.”
          studies  conducted  in-house  by                                                               Undue emphasis on superfoods can be
          companies, which are “close to                                                                   unhealthy. “The term helps companies
          worthless”, says Prof Nieman. But                                                                  sell product, and it ‘helps’ consumers
          while industry-funded doesn’t mean                                                                 oversimplify their diets,” says Patel.
          false, the anointed superfood might                                                                All the experts cited here stressed
          not be much better than a cheaper                                                                 the importance of consuming a wide
          equivalent that doesn’t have the                                                             variety of natural, ‘whole’ foods, which in
          same commercial imperative (see                                                               turn reduces their individual significance.
          ‘Everyday heroes’, page 26).                                                                “No single food or beverage is important
             The  problem  is  not  so  much  that                                                    enough to stand out from the overall lifestyle,”
          superfoods are a con – many of them, such as                                              points out Prof Nieman.
          chia seeds or kale, are highly nutritious – more                                            Another unintended consequence of the                   GETTY IMAGES

          that calling them ‘super’ gives us unrealistic                                             fashionable superfood label can be felt in 5




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