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          5 to encourage the public to use these terms,                                           Appetite, looked at how giving information
          because they will understandably expect it                                               about food addiction affects people’s behaviour
          is similar to addictions to heroin, nicotine or                                          and preferences. In the study, 60 volunteers
          alcohol, which is not true.”                                                             read different ‘news stories’ claiming scientists
             Even as a clinician, Prof Macdonald says he                                           had either proven or disproven the existence

          is reluctant to use the term ‘food addiction’.                                           of food addiction, before taking a taste test of
         “I don’t think health professionals should                                                healthy and unhealthy foods.
          use the term unless they make it very clear                                               “Among people who had just read that food
          exactly what they’re talking about. The term                                             addiction was real there was an interesting
          ‘eating addiction’ is now being recognised                                               split,” Prof Rogers explains. “Some people ate
          in psychological circles as being helpful in                                             a lot, some people very little indeed. Which
          describing altered behaviour and cravings for                                            fits the theory that some people, having read
          specific types of food, or food in general. But
          even this can be used inappropriately and
          over-interpreted.”                                                  “Everyone must eat to survive,
             It’s possible to see how the concept of addiction
          might be counterproductive. Labelling ‘food                         so an addiction has to be
          addiction’ as a disease may create or reinforce
          a perception that excessive eating is something                     something much more extreme
          we are powerless to resist. If someone told
          you chocolate was addictive, or you were                            than normal eating”
          hard-wired to get hooked on junk food, would
          this strengthen or weaken your New Year’s
          resolutions to eat healthily?                                                            the passage, thought ‘I can’t help myself’ and
             Prof Peter Rogers, who studies nutrition,                                             succumbed, while others thought ‘these foods
          behaviour and the brain’s control of appetite                                            are addictive’ and refrained. So it seems that
          at the University of Bristol, says labelling                                             the more people read about food addiction, the
          food addiction as a condition could have                                                 more they have a particular mindset when they
          unpredictable effects. “A label like ‘food                                               are confronted with certain kinds of foods –
          addiction’ is not trivial; it can have an effect                                         and that can be helpful or unhelpful.”

          that directly influences our experience of                 Dr Ashley Gearhardt’s           This may hint towards possible treatments
          eating, of feeling hungry and wanting to                   Fast Lab explores eating      for problem overeating. Having a concept of
                                                                     behaviour in study
          eat.” His research, published in the journal               participants                  certain ‘problem foods’ that cause people to
                                                                                                   overeat and that should be avoided, could be
                                                                                                   used in a similar way to the complete abstinence
                                                                                                   model used to manage conventional addictions.
                                                                                                     Before deciding on possible treatments,
                                                                                                   though, there needs to be a consensus as to
                                                                                                   whether food addiction actually exists and, if
                                                                                                   so, how it functions. As yet, the experts are far
                                                                                                   from agreed on these points. Clearly, certain
                                                                                                   people do crave certain foods, but we don’t
                                                                                                   fully understand what drives these cravings,
                                                                                                   or what reward people get from eating these                ASHLEY GEARHARDT/UNIVERSITY OF MICHIGAN, ISTOCK X2
                                                                                                   foods. So, there’s still plenty to chew over.





                                                                                                   by LILIAN ANEKWE (@SoMe_Lilian)
                                                                                                   Lilian is an award-winning medical and health
                                                                                                   journalist, and social media editor at New Scientist.




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