Page 60 - Country Homes & Interiors (August 2019)
P. 60

What we love about our work...



                                    ❝    we appreciate that the business gives


                                     us the opportunity to make our living

                                              as artists and the freedom of

                                                    working for ourselves                                   ❞





                          shopping at York racecourse car boot sale                 down to Cornwall to be closer to family,
                          and spent £800 on vintage fabric – Katy’s                 and grow their parasol business there.

                          aesthetic is layering and combining different             The name Sunbeam Jackie was chosen as
                          styles of fabric – but we weren’t used to                 it was a nickname of a friend of theirs. ‘It
                          spending such a large amount of money.’                   wasn’t descriptive of anything – we didn’t
                             The couple had two months to get the                   want to describe what we did in a name in
                          10 parasols completed. ‘We ended up                       case we decided to do something different
                          assembling the parasol frames the night                   – it was our first lesson in branding,’ says
                          before Glastonbury!’ says Katy.                           Charlie. Charlie’s father wrote the name
                             Mark Homewood, the buyer for Designers                 out and that became the logo design.
                          Guild, and Josie da Bank, the creative                      Production of the parasols continued
                          director of Bestival, then spotted the                    in Northumberland. ‘We were renting the
                          parasols, too. ‘When Designers Guild                      parasols out at festivals, weddings and
                          ordered our parasols to sell in their shop                seasonal events, while we figured out what to
                          that was a great seal of approval,’ says Katy.            do,’ says Charlie. The couple needed to think
                             Having married and had their son, Sylvester,           about growing the business and choosing
                          in 2011, Katy and Charlie decided to move                 their market. ‘We decided to use specialised
                                                                                    no-expense-spared ash poles with stainless
                                                                                    steel made by local craftsmen in Cornwall
                                                           Katy loves to layer      and that would define our market. So we
                                                            different patterns
                                                                 and designs        redesigned the parasols and got European
                                                                                    funding to build a website,’ says Charlie.
                                                                                      Katy and Charlie bought a farm in West
                                                                                    Cornwall and set up a workshop in the grain
                                                                                    store there. They went to see Liberty buyer
                                                                                    Bruce Lepere and he ordered 12 on the spot.
                                                                                    Judy Hutson, owner of The Pig Hotels, then
                                                                                    ordered some parasols and it was the start
                                                                                    of another working relationship. Sunbeam
                                                                                    Jackie now also supplies to lots of hotels,
                                                                                    including Soho House, and interior designers
                                                                                    around the world. ‘We’ve always known
                                                                                    where the product needs to be seen – these
                                                                                    are our bullseyes,’ says Charlie. ‘We’ve slowly
                                                                                    built those connections. We knew the quality
                                                                                    was there in terms of the manufacture.
                                                                                      ‘Parasols in a commercial environment get
                                                                                    a lot of use and we’ve now designed textile
                                                                                    prints on outdoor fabric based on the vintage
                                                                                    aesthetic,’ says Charlie. ‘There are 35 nuts
                                                                                    and bolds and 84 rivets in every parasol
                                                                                    so they look quite engineered.’
                                                                                      ‘We love what we do,’ says Katy. ’We’re
                                                                                    working for ourselves in beautiful surroundings.’
                                                                                    Sunbeam Jackie, 07590 019835,
                                                                                    sunbeamjackie.com



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