Page 10 - Australian Motorcycle News (January 2020)
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the
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S P E C I A L R E P OR T
Threepeat
COMPARE
sales slump THEMARKET
result reflects a slowing economy How we stack up against
the rest of the world
India The world’s biggest
THE END OF A decade saw motorcycle market saw
Australia’s motorcycles December 2019 mark 13
sales end 2019 in negative months of negative growth
territory for the third with a 14.4 percent slump.
consecutive year. Overall Even Royal Enfield sales
sales of 89,199 motorcycles, dropped.
scooters and ATV/SSV China Up 5 percent.
vehicles represented a 6.1 After years of decline, the
traditional combustion
percent decline. segment grew while the
As expected the three electric scooter segment, the
Japanese brands, led by world’s largest, eased.
Honda, dominated the Japan Lost 1.7 percent to
market with over 55 percent create a new record low. An
of share. The fastest growing increase on sales tax is partly
brand was KTM-owned to blame.
Husqvarna, up 13 percent, UK Modest 1.6 percent
but off a relatively small increase with sales led by
base figure. Honda, followed by Yamaha
After a period of roadbike and BMW. Royal Enfield was
domination, off-road models the star, up 124 percent.
snatched back the crown as US Down 2 percent with
the most popular category Honda Harley-Davidson expected to
(38.5 percent of the market). announce on January 28 that
it is starting to stabilise its
Roadbikes claimed a 35.8 came in at Suzuki (6934/7.8 percent). declining sales trend.
percent share, ATV/SSVs number Worryingly, overall European superhero
accounted for 20.1 percent roadbike sales dropped 11.9 France, Europe’s largest
of total sales, and scooters one. percent compared to 2018. motorcycle market,
again took an increased Harley-Davidson had the experienced a 15.7 percent
share of the total sales with Husqvarna most sales, ahead of Honda increase, the highest since
5.6 percent. and Yamaha. Husqvarna 2012.
As expected, Honda came and KTM and KTM were the standout Shock-horror result
i at number one with performers, with increased Recession-hit Argentina’s
9 sales (23.3 percent were the sales in 2019 (+24.2 motorcycle market has
collapsed, dropping 44 per
ket share overall), standout percent and +18.3 percent cent in 2019 to hit a 20-year
wed by Yamaha (19,945 respectively over 2018). low. In the world’s worst
s/22.4 percent share) performers Yamaha led the off-road result, market leader Honda
Kawasaki (8962/10.0 sector, followed by Honda fell 29.5 per cent.
cent). Then came KTM and KTM. Overall, the off-
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