Page 32 - Cosmopolitan India (January 2020)

ABRAHAM & THAKORE RAHUL MISHRA

(This page and opposite)
There are a number of TIBI
brands, from Tibi and
Stella McCartney to Rahul —By Sujata Assomull
Mishra, Anita Dongre and STELLA McCARTNEY
more, that are working
with sustainable and “ he one constant in fashion is change. But the
ethical fashion way things have changed in the last few years
can only be called a revolution. A decade ago,
“IT’S TIME T we were hailing the advent of well-priced and
accessible fashion, as the democratisation of fashion.
Finally, fashion wasn’t just for the privileged, everyone
had access to style—thanks to stores like Zara, H&M and
TO BE AN Forever 21. It became known as ‘Fast Fashion’ because of
the way these stores were churning out new styles. It was
all about consumption, on demand. Impulse shopping
INFORMED could now be indulged in with ease, and what more could
a fashion-inclined girl ask for?
SHOPPER” KNOW THE FACTS
But this seemingly perfect sartorial situation came with
some serious flaws. The cost of all this was Earth-shattering,
literally! Fashion has now earned itself the position of the
Our guest columnist, a mindful fashion second biggest polluter in the world. We throw out an
advocate, makes a strong case for ‘good estimated 50 million tonnes of clothing every year, and the
fashion’, what a conscious consumer impact of this is life-threatening. Then there are the issues
of water, climate, and ethics. Who can forget the 2013 Rana
should take into account, and how it is Plaza Tragedy in Bangladesh, in which a poorly maintained
more than just choosing natural fabrics factory collapsed, killing over 1,100 people, and injuring
about 2,500, who were all working for a pittance? Just last
over synthetic... month, about 40 workers died in Delhi in a fire at an illegal

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