Page 18 - Forbes - Africa (March 2020)
P. 18
VIGILANCE OR THE FIRST TIME IN
AGAINST FWorldCongress(MWC),was
14 years,theworld’sbiggest
smartphoneconference,Mobile
cancelledlastmonth.Thismulti-million-dollar
Barcelona-basedeventshutitsdoorsdueto
THE VIRUS fearofthenovelcoronavirus(alsocalled2019-
nCoV)whichhasledtoshopsacrossChina
shuttingtheirdoorsandcruiseshipsdocked
andquarantined.
“The cancellation of MWC is not just a big
blow to major players who had planned their
With the coronavirus spreading faster globally most significant product launches of the year
than the news around it, how is corporate Africa but also for startups and small to medium
bracing itself for the threat? enterprises who would have invested a big
chunk of the marketing and sales budget into
BY TIANA CLINE
establishing a presence at MWC,” explains
Arthur Goldstuck, a technology analyst and
World Wide Worx founder and CEO in South
Africa.
16 | FORBES AFRICA MARCH 2020 FORBESAFRICA.COM
