Page 107 - Esquire - USA (Winter 2020)
P. 107
served together sixteen years ago in the 10th like college kids staggering to an early- dawns on me: The emphasis on being one
Cavalry Regiment of the 4th Infantry Divi- morning class, with rumpled T-shirts and with their clients, on knowing the terrain,
sion, which deployed to Iraq in 2003. Both bed head that’s never seen a comb. Each and on knowing what right looks like so they can
men are decorated for valor—Szott with a every Surefox employee speaks well of these know what wrong looks like, too—Surefox
Silver Star for actions taken during an ambush clients, but it’s hard to ignore the class dis- is implementing counterinsurgency tactics
near Tikrit. Their firm caught a break in 2017, parity on display. In general, the engineers in Silicon Valley.
when it was brought in to help manage secu- and other employees, the latter of whom are (Re)introduced to the U.S. military a de-
rity at South by Southwest, the music festi- identified in the tech ecosystem by the semi- cade ago by General David Petraeus, COIN
val in Austin. Tech contacts—and tech con- derogatory title of “non-eng,” attended a very was heralded at the time as the magic solu-
tracts—came after, and Surefox moved its specific set of schools, studied a very specific tion to ending the wars in Iraq and Afghan-
headquarters to San Francisco the next year. set of subjects, and maintain a very specific istan. It was built on the idea that protect-
Unlike in his past life, Rios isn’t armed at worldview that blends liberal values and lib- ing local populations from a common foe
Big Tech Firm. Still, he and his teams stick out ertarian ideals. When it comes to issues of would flush out those enemy insurgents.
on campus because of their erect postures and national security, they tend to focus on high- It’s like Newton’s third law: For every ac-
small but noticeable earpieces. They tend to tech, macro questions such as the ethics of us- tion, there is an equal and opposite reaction.
dress more crisply than their security com- ing armed drones and robot soldiers. They De-escalation is a guiding principle. Don’t
petition, with shirts tucked and tattoos cov- don’t spend much time considering the pro- lead with blunt force, but be prepared to fin-
ered. You can take the soldier out of the mil, fessional hurdles of former infantry grunts. ish with it. COIN failed outright in Afghan-
but you can’t take the mil out of the soldier. As Rios and I walk the campus of Big Tech istan. In Iraq, the strategy succeeded for a
Rios’s teams include both stationary posts Firm, one of his guards reports a medical sit- time, thanks to a massive economic stimulus
and roaming patrols and occasionally encoun- uation he tended to. “Guy cut his finger cut- and earnest attempts at reconciliation with
ter people who don’t belong—demonstra- ting open a box. I stopped the bleeding easy Sunni tribal leaders. The billion-dollar ques-
tors, angry ex-employees, vagrants. Mostly enough.” Rios looks at me. “Sometimes peo- tion was whether the stability COIN brought
they spend their days checking IDs and giving ple freak out about things you and I would would remain when there weren’t American
visitors directions. When I ask one Surefox consider normal,” he says. “A lot of smoke,” soldiers posted at every corner.
employee, an Army Reservist who deployed forty-one-year-old Navy veteran Donnie It didn’t. Among the many things required
twice to Guantánamo Bay as a correctional- Tengco says. “Not a lot of fires.” for COIN to succeed, the most important are
facility guard, what it’s like to keep watch at near-endless supplies of soldiers and money.
Big Tech Firm, he smiles. “Compared to how HE FIRST TIME I hear Rios Turns out that wasn’t feasible for the U.S. mil-
the detainees at Guantánamo treated us,” he say “winning hearts and minds,” itary. Silicon Valley is a different story. Share-
says, “this is fine.” T I think it’s a joke. Then I hear an- holders don’t ask the same questions as the
Not everything translates. “I had to tone other Surefox employee use the phrase. Then general public. And with more billionaires per
down the alpha-male stuff when I got here,” a third. Then I notice the acronyms they toss capita than anywhere else in the world, the
Rios says. Less yelling, less swearing. The around—BOLO and POI and SOP and TTP. Bay Area is primed to fund all sorts of pie-in-
golden rule: Talk about anything—anything It takes me a couple days, but eventually it the-sky ventures, especially those that focus
at all—except politics and religion. “That’s on protecting the well-being
something we help our new hires with,” he of said money. Here, the sense
says with a knowing wink. “How to find the of exceptionalism is as thick
balance between the mil and Disneyland.” as the San Francisco fog.
Many of Big Tech Firm’s employees look COIN is dead. Long live
customer service.
Surefox’s military mentality
extends beyond operations.
It’s baked into its org chart.
“We intentionally mirrored
the officer/NCO dynamic in
the Army,” Sweigart tells me,
by which he means the dis-
tinction between big-picture
planning and practical execu-
tion. “[Szott’s] great at what
he does. I’ve been trained
for some of these things I
do.” It’s even baked into the
company’s name: Szott was
a 13-Fox in the Army, a fire-
support artilleryman. They
added the “Sure” because,
as Szott says, “we wanted to
convey certainty, security. It
clicked.” Such considerations
were as much about recruiting
employees as they were about
Once, you walked point attracting potential clients.
on combat patrols He says one of the company’s
through the darkest
parts of the war. Now?

