Page 28 - Esquire - USA (Winter 2020)
P. 28

the Code: Good Scents






                         SILK-SHIRT



            SWAGGER, BOTTLED




                    The new ATELIER VERSACE lineup
           of fragrances can transform more than your scent




                                                                                                                              Deep down, I think
                                                                                                                              every guy wants to
                                                                                                                          be the type who can pull
                                                                                                                          off a Versace silk shirt—
                                                                                                                          or at least possess that
                                                                                                                          kind of swagger. But
                                                                                                                          maybe you haven’t fully
                                                                                                                          tapped into the swagger
                                                                                                                          center of your brain yet.
                                                                                                                          (It’s near the amygdala.)
                                                                                                                          Enter Atelier Versace, a
                                                                                                                          new luxury fragrance col-
                                                                                                                          lection that channels all
                                                                                                                          that cool confidence into
                                                                                                                          something every guy can
                                                                                                                          easily wear. “That’s why
                                                                                                                          we are launching these
                                                                                                                          unisex fragrances...so
                                                                                                                          you’ll find the one that
                                                                                                                          is made just for you,”
                                                                                                                          says Donatella Versace.
                                                                                                                          There are six scents in
                                                                                                                          the collection, and each
                                                                                                                          one is transformative.
                                                                                                                          With a spray of Figue
                                                                                                                          Blanche, a sunny, sultry
                                                                                                                          blend of Mediterranean
                                                                                                                          citrus, you’re in never-
                                                                                                                          ending vacation mode.
                                                                                                                          Vanille Rouge, on the
                                                                                                                          other hand, turns you
                                                                                                                          into an undercover
                                                                                                                          romantic hero with
                                                                                                                          a subtle mix of rose and
                                                                                                                          musk. And Santal Boisé,
                                                                                                                          with its combo of san-
                                                                                                                          dalwood and saffron,
                                                                                                                          makes you feel like some
                                                                                                                          sort of mystic philoso-
                                                                                                                          pher. The thing is, these
                                                                                                                          fragrances enhance
                                                                                                                          what’s already there.
                                                                                                                          After all, a shirt or a
                                                                                                                          scent won’t give you
         “I wanted to create something unique,
             a collection of fragrances that                                                                              the swagger. But it may
          felt like they are made-to-measure.”                                                                            just help you find it.
                                                                                                                          —Garrett Munce
                  —DONATELLA VERSACE

                                                                                                                          Atelier Eau de Parfum ($330)
                                                                                                                          and custom shirt by Versace.



        24                                                                                                         photograph: Jeffrey Westbrook
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