Page 79 - Esquire - USA (Winter 2020)
P. 79

E S Q U I R E   S T U D I O   X   C R O W N   &   C A L I B E R



           TAKE HOLIDAY GIFTING





           TO THE NEXT LEVEL











           GIVING SOMEBODY A LUXURY                                    BANG FOR YOUR BUCK (UNDER $5,000)
                                                                       BANG FOR YOUR BUCK (UNDER $5,000)
           WATCH IS EASIER (AND MORE                                   You don’t need to drop


                                                                       huge coin to get some Swiss
           REALISTIC) THAN YOU THINK.                                  prestige. Modern classics
                                                                       from storied marques like
                                                                       OMEGA and Zenith can be
           Stepping  up  your  gift  game  can  be  a
                                                                       had for less than five grand.
           challenge. Flashy electronics inevitably lose               Perfect for the budding
           their luster, cool new clothes eventually                   collector—or anybody who
           go out of style. Even the proverbial grand                  deserves something blue-
           gesture, while well-intentioned, can go awry.               chip on their wrist.

           Good news: There is one genuinely foolproof
           holiday present. It’s small yet substantial,
           subtle yet thoughtful, sure to be equally
           well-received by both friends and family:
           a luxury watch.

           But  which  luxury  watches  should  you  be
           considering?  And  where  can  you  get  the                                               SOUND INVESTMENTS ($5,000 - $10,000)
           best  value  before  the  seasonal  cross-
                                                                                                                            Want to make an impression?
           shopping fatigue sets in?
                                                                                                                            Go for the flagship design from
           A pre-owned retailer like Crown & Caliber                                                                        an elite brand. (Think: Panerai
                                                                                                                            Luminor, Jaeger-LeCoultre
           can  help.  The  Atlanta-based  company
                                                                                                                            Reverso.) These watches tend
           is  staffed  by  Swiss-certified  master
                                                                                                                            to go big on personality, and
           watchmakers  and  high-end  horology
                                                                                                                            their tried-and-true aesthetic
           experts, all of whom specialize in modern                                                                        is sure to resonate for years to
           classic  timepieces.  They  maintain  and                                                                        come. Add a personal flourish
           curate  an  outstanding  online  inventory,                                                                      by getting a custom message
           which  spans  thousands  of  watches  from                                                                       engraved on the caseback.
           dozens  of  iconic  brands.  Each  piece
           is  authenticated  and  offered  under
           warranty. Crown & Caliber buys pre-owned
           timepieces too, meaning you can trade in
           something from your own collection to get
           that perfect holiday gift.
                                                                       CONNOISSEUR CLASS ($10,000+)
           Finding the right luxury watch (at any price
           point) is a cinch.                                          File under: “What to get for the man who
                                                                       has everything.” A complicated timepiece
                                                                       by Audemars Piguet or IWC Scha ausen
                                                                       isn’t so much an accessory as a small
                                                                       artwork, a deeply personal thing meant to
                                                                       be enjoyed in perpetuity. When gratitude
                                                                       must be expressed on a grand scale, this is
                                                                       where you should wind up.








           TO LEARN MORE VISIT: CROWNANDCALIBER.COM/GIFTING                                                       Photos by Jonathan McWhorter
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