Page 43 - Forbes - USA (December 2019)
P. 43

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                By Nathan VardiWilson                                                                         Phot Photograph by Levon Biss for Forbess
                B
                                                                                                                                               e
                and Susan Adams
                                                                                                  Make the
                                                                               Colleges Pay
                                                                                                     Most edtech startups are idealistic
                                                                                                       outfits with little revenue and low
                                                                                                            valuations, but Rachel Romer
                                                                                                      Carlson’s Guild Education is worth
                                                                                                         $1 billion and is on track to book
                                                                                                         $100 million in sales. Her secret?
                                                                                                           Connecting workers who have
                                                                                                     tuition benefits to colleges that will
                                                                                                                  gladly pay to meet them.


























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