Page 92 - Forbes - USA (November 2019)

Spotlight
CRAFT

SERVICES

INSIDE ETSY’S DIY
STANDARDS FOR GOOD
CORPORATE GOVERNANCE.

Etsy gave up its chance to be a certi-
88 fied B Corp (meaning one that meets
the highest standards in environmen-
tal and social good) so as not to lose
0 freedom and flexibility in what it does,
0
1 but it’s a new member of the Just 100

T anyway. It got there because it has a
S
U carbon-offset program at checkout for
J
customers and because women make
E
H up 87% of its merchants and 33% of
T
its engineering team, among other
—
reasons. “We’re working hard to prove
T
S that we can be a great citizen and be
I
L a great company at the same time,”

E says Etsy CEO Josh Silverman. “And
H candidly, if you can’t do both, where
T
are we as a society? It’s a pretty fatal-
istic thought that you can’t be a profit-
able and good company.”

TREATMENT
TREATMENT
TREATMENT
202
77
348
WORKER TREATMENT CUSTOMER TREATMENT COMMUNITY ENVIRONMENTAL SHAREHOLDER 82. ADP CARLOS RODRIGUEZ 172 256
83. Ciena GARY SMITH
91 174 368 173 444
73. Vertex JEFFREY LEIDEN 84. American Express STEPHEN SQUERI
110 232 393 160 147 Gail Boudreaux 137 751 237 35 183
CEO, Anthem
74. PSEG RALPH IZZO 85. General Mills JEFF HARMENING
150 292 132 281 182 Shareholder 307 140 247 200 14
treatment:
75. Amazon JEFF BEZOS Since health insur- 86. Hershey MICHELE BUCK
ance industry vet Gail
273 28 98 235 278 172 44 465 252 69
Boudreaux took over
as Anthem’s chief
76. Apache JOHN CHRISTMANN IV 87. First Horizon BRYAN JORDAN
executive in 2017, the
62 747 316 574 18 stock has popped 72 467 360 577 50
20%. With experi-
77. Twilio JEFF LAWSON ence turning around 88. Humana BRUCE BROUSSARD
United Healthcare’s
12 34 648 669 743 core business—under 261 128 114 151 231
her time as its CEO
78. Illumina FRANCIS DESOUZA she took enrollments 89. Equinix CHARLES J. MEYERS
from a 4% decline to
27 251 575 346 366 4% growth—she’s got- 40 406 761 30 481
ten plaudits from Wall
79. Nielsen DAVID KENNY 90. Con Edison JOHN MCAVOY
Street and her peers
alike. “Gail has a
252 122 245 156 54 84 114 481 510 128
passion for improving
healthcare outcomes
80. Deere SAMUEL R. ALLEN 91. UPS DAVID ABNEY
while lowering the DAVID PAUL MORRIS/BLOOMBERG
98 29 620 215 283 cost of care and 816 6 3 103 57
making it more acces-
81. CDW CHRISTINE LEAHY sible,” says Elizabeth 92. JLL CHRISTIAN ULBRICH
Tallett, the chair of
207 33 222 262 248 Anthem’s board. 157 602 179 90 214

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