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MARCH 2020 | VOLUME 203 NUMBER 1 The lovely print magazine you’re holding comes cour tesy
of Bob Mansfield, who oversaw the design for this issue
CHAIRMAN AND EDITOR-IN-CHIEF: STEVE FORBES; CEO AND PRESIDENT: MICHAEL FEDERLE
EDITORIAL much in the way he has for the previous 854 or so. He has
RANDALL LANE, Chief Content Officer
14 Director, Editorial Operations: Caroline Howard; Executive Editors: Luisa Kroll, Kerry Lauerman, Michael Noer decided this will also be his last, a capstone for someone
Assistant Managing Editors: Jessica Bohrer (Editorial Counsel), Kerry A. Dolan, Brett Knight, Rob LaFranco, who, more than anyone, influenced how Forbes appeared
Laura Mandaro, Janet Novack, Michael Ozanian, Matt Schifrin, Michael Solomon, Alex Wood
Senior Editors: Susan Adams, Maneet Ahuja, Dan Alexander, Kurt Badenhausen, Steven Bertoni, Abram Brown, to the world for the past 37-plus years.
S Dawn Chmielewski, John Dobosz, Amy Feldman, Martin Giles, Christopher Helman, Alan Ohnsman, Zack
E O’Malley Greenburg, Susan Radlauer (Research), Jennifer Rooney, Tina Russo McCarthy, Nathan Vardi, Bob’s career echoes the modern era of Forbes. His
B Merrill Vaughn
R Deputy Editors: Rob Berger, Jeremy Bogaisky, Colleen Curry, Iain Martin, Andrea Murphy, name first appeared in the iconic inaugural issue of The
O Chase Peterson-Withorn, Helen A.S. Popkin, Chuck Tannert, Halah Touryalai, Jennifer Wang, Taesik Yoon
F Associate Editors: Thomas Brewster, Amy Danise, Ashlea Ebeling, Daphne Foreman, Antoine Gara, Julius Forbes 400 “rich list” in 1982.
Juenemann, Alex Knapp, Alexander Konrad, Maggie McGrath, Ezequiel Minaya, Michael Nuñez, Vicky Valet The junior art assistant’s job
Staff Writers: Angel Au-Yeung, Madeline Berg, Jason Bisnoff, Michael del Castillo, Lauren Debter, Jillian
D’Onfro, Jeffrey Kauflin, Carly Schaffner, Samantha Sharf, Chris Smith, Kelly Anne Smith, Chloe Sorvino, description: “help on what-
Michela Tindera, Ruth Umoh, Andrew Wendler, William Yakowicz
Reporters: Noah Kirsch (Chief); Deniz Çam, Carter Coudriet, Hayley Cuccinello, Elizabeth Daffin, David ever needed to be done.”
Dawkins, Tanya Klich, Matthew Perez, Jonathan Ponciano, Rachel Sandler, Christina Settimi, Kristin Stoller,
Marty Swant, Giacomo Tognini, Isabel Togoh, Glenda Toma, Lisette Voytko, Alexandra Wilson This was before personal-
Assistant Editors: Justin Conklin, Katherine Love (Associate Managers, Editorial Operations); Kellen Becoats,
Elisabeth Brier, Kenrick Cai, Marley Coyne, Brianne Garrett, Sarah Hansen, Christian Kreznar, Monica Melton, computer ubiquity, when
Sofia Lotto Persio, Leah Rosenbaum, Ariel Shapiro, Alexandra Sternlicht, Kristin Tablang, Samantha Todd,
Hank Tucker magazines were laid out on
Art and Production: Bob Mansfield (Art and Design Director); Merrilee Barton, Charles Brucaliere, Sarkis
Delimelkon, Nick DeSantis, Anton Klusener, Suzanne O’Neill, Robin Regensburg, Robyn Selman, Gail Toivanen paper using black-and-white
Social Media: Shauna Gleason (Director); Caroline Dilone, Dario Foroutan, Natasha Lekwa, Baylee Mozjesik, photos fresh from the Forbes
Evan Spadaccini
Video: Tim Pierson (Director); Greg Andersson, Leah Bottone, Meghan Christensen, Ivan Clow, Julia Ferrier, darkroom. Eventually, Bob
Marc Gomes, Nick Graham, Riley Hallaway, Matthew Kang, Kieran Krug-Meadows, Chad McClymonds, Juliet
Muir, Bernard Osei, Jonathan Palmer, Brian Petchers, Morgan Sun, Kirsten Taggart; Forbes Entertainment: began designing Malcolm
Travis Collins, Kyle Kramer
SALES AND MARKETING Forbes’ column, a tough as-
JESSICA SIBLEY, Chief Revenue Officer signment given the powerful,
AD SALES: Maria Aiza Contro, Aaron Andrews, Julia Aziz, Jake Bell, Jessica Blitzer, Leann Bonanno, Marissa
Brown, Shae Carroll, Andrea Celis, Samantha Charlino, Seema Chaudhari, Julie Chisar, Ruth Chute-Manning, perfectionist protagonist. “It Mansfield behind J.P. Morgan’s
Alexandra Cohn, Jennifer Cooke, Jennifer Crowe, Sarah Curry, Hannah Davidson, Leigh Day, Sean Downey, desk at the Morgan Library
Emilie Errante, Taylor Felgenhauer, Olivia Gelade, Louisa Goujon, Taylor Green, Janett Haas, Shauna Haras,
Megan Hennessey, Daniel Hennessy, Matthew Herrmann, William Hosinski, Victoria Kreher, Martina Landeka, was like riding a bicycle on
Jordan Loredo, Brian McLeod, Tara Michaels, Leah Monroe, Dana Moretti, Matt Muszala, Akshay Patel, Ryan
Queler, Paul Reiss, Melanie Ruderman, Jesse Silberfein, Abbey Smith, Rebecca Taroon, William Thompson, the edge of a volcano,” he says. “Beautiful and dangerous.”
Laura Villaraut, Kyle Vinansky, Adam Wallitt, Charles Yardley, Casey Zonfrilli
BRAND STRATEGY/MARKETING/PARTNERSHIPS: Lynn Schlesinger (Chief Marketing Officer); Rachel Aquino, As the Macintosh became designers’ machine of choice,
Mary Baru, Kate Bishop, Erika Burho, Brandon Bycer, Nicholas Clunn, James Colistra, Danielle Collins, Connor
Davis, Krystle Davis, Tom Davis (Chief Growth Officer), William Delehanty, Samantha Evans, Erica Ferraro, young Mansfield took the lead. “I was invited out to Palo
Moira Forbes (EVP, ForbesWomen), Kristine Francisco, Ross Gagnon, Cara Gilmartin, Sahara Gipson, Ashley
Grado, Matthew Haensly, Julie Hildenbrand, Adelaide Hill, Olivia Hine, Merryl Holland, Amani Hussain, Alto to visit Stanford,” Bob recalls. “I was one of the first
David Johnson, Kari Jones, Nicolette Jones, Evelyn Kanu, Juliana Longo, Brian Lee, Douglas Lopenzina, Erika
Maguire, Scott McGrath, James Mentzinger, Sophia Minassian, Sade Muhammad, Alexis Murillo, Romy Oltuski, art directors to try out this thing called ‘Photoshop.’ ” In
Jahcelyne Patton, Zehava Pasternak, Alexi Potter, Jennifer Ramos, Allison Rickert, Claire Robinson, Joshua
Robinson, Danielle Rubino, Claire Ryan, Robert Salgado, Peter Sarnoff, Kelsey Simmons, Andrey Slivka, Allyson 1997, he created the design for what is now Forbes Asia.
Souza, Gregory Spitz, Kara Stiles, Neha Tandon, Ashka Thaker, Rashaad Denzel Toney, Meenal Vamburkar,
Liz Walsh, Jason Webster, Janet Yin By 1999, he was design director of the flagship. Bob’s first
DIGITAL REVENUE OPERATIONS: Kazuki Akiba, Gaston Alegre, Sergiu Bucur, Sal Cangeloso, Lisa Chiobi,
Andrew Dizon, Danielle Gilman, Rachel Goroff, Lauren Gurnee, Jonathan Jones, Victor Lee, Emily Lewis, Nicole cover shoot: a Jerry Seinfeld/Sean Combs mashup. “I was
Lewitinn, Kelly Mui, Ryan Pearce, Casey Riordan, Rebeca Solorzano, Steven Song, Jacqueline Subramaniam,
Alyson Williams scared to death,” he says. “There were no monitors then, so
FORBESLIVE: Sherry Phillips (SVP); Andrea Cantor, Jessica Charles, Chardia Christophe, Alex Engel,
Lindsay Ezykowich, Julieanna Gray, Nicole Kerno, Susan Kessler, Jessica Lantz, Michael Martin, Sydney you had no idea how the image came out until you devel-
Melin, Menaka Menon, Jimmy Okuszka, Mary Margaret Soderquist, Elizabeth Strozier, Shelby Tompkins,
Blair Walther, Jessica Wolf oped the film. And Puff Daddy, as he was known then, was
DIGITAL quite demanding.”
NINA GOULD, Chief Product Officer; VADIM SUPITSKIY, Chief Technology Officer
PRODUCT: Ebony Shears; Terrence Agbi, Youssef Drihmi, Nina Foroutan, Kelly Hanshaw, Erica Ho, Mike Medric, Bob got that shot, and a few thousand more followed,
Martin Navarrete, Dayne Richards, Nick Shippers, Rachel Thomas, Grant Tunkel, Katie Ward, Mila Wentrys
CORPORATE TECH: Peter Hahm; Jiten Bhojwani, Christopher Frank, Justin Harris, Joshua Hartzog, with presidents and kings and pretty much every major
Adaze Idehen-Amadasun, Julia Kim business figure of this century passing through his com-
DESIGN: Dan Revitte; Sara Amato, Andres Jauregui, Joy Hwang, Adrienne Michalski
E-COMMERCE: Emily Jackson; Madeline Kaufman puter. Bob is unflappable. He chews up deadline pressure
ENGINEERING: William Anderson; Adrian Ali, Ken Barney, Don Cao, Igor Carrasco, Brian Chamberlain, Chris
DeLeon, Mudit Dhawan, Philip Diaz, Stephen Dotz, Jaekyung Ha, Benjamin Harrigan, Isabelle Ingato, Daryl like vitamins, setting a collegial tone for the entire staff.
Kang, Yanella Lopez, Johnny McCampbell, Marissa Orea, Drew Overcash, Sungmin Park, Sameer Patwardhan,
Mads Pedersen, Joseph Pietruch, Ronak Ray, Charles Rea, Rodney Rodriguez, Kyle Rogers, Aaron Romel, In 2017, for our 100th-anniversary issue, he again found
Kelly Sample, Alexander Shnayderman, Zachery Shuffield, Dmitri Slavinsky, Scott Warner, JD Weiner, Forrest
Whiting, Heath Woodson, Boris Yakubchik himself shooting Sean Combs. “I told him how nervous I
CORPORATE had been at that first shoot,” he says. “He confided that
FINANCE/OPERATIONS: Michael York (Chief Financial Officer); Cristina Baluyut, Noemi Baraket, Oneil Brodie,
Adele Cassano, Rosa Colon, Chelsea Deluca, Mike Deochand, Cindy Eng, Jessica Feintisch, Nancy Garcia, Iris he was, too. He said looking good on the cover of Forbes
Garcia, Christie Hansen, Giedre Kristahn, Christopher Labianca, Nina LaFrance (SVP, Consumer Marketing),
Stephanie Lewis, Penina Littman, Jaclyn Liu, Christopher Lopiano, Andrea Maniscalco, Natalie Maquiling, launched his business career, and he thanked me.” On
Christine Martinez, Paul Motta, Nelson Osegueda, Willie Osegueda, Amanda Pasquarello, Barbara Passarella,
Jeanine Pecoraro, Gary Prasto, Ivette Reyes, Angel Sauri, Diane Schmid, Lisa Serapiglia, William Simmons,
Vera Sit, Courtney Stanton, Parag Tolia, Buddy Trocchia, Donald Walsh behalf of millions of our readers and hundreds of your MICHAEL PRINCE
CORPORATE PARTNERSHIPS: Peter Hung (Senior Liaison, Investment Group); Taha Ahmed, Greg Derby, colleagues past and present, let me thank you as well, Bob.
Rich Karlgaard, Katya Soldak, Chris Thermistocleous, Amanda Xiang
COMMUNICATIONS: Matthew Hutchison (SVP); Laura Brusca, Susan Masula, Jocelyn Swift, Christina Vega You made history beautiful.
HUMAN RESOURCES: Margy Loftus (SVP); Ashley Abendschoen, Brooke Dunmore, Emanuel Joseph-Bain,
Amanda Sedlak, Rachel Shapiro, Mary Urum-Eke
LEGAL: MariaRosa Cartolano (General Counsel); Paul Anderson, Lindsey Datte, Susy Garcia, Nikki Koval,
Josephine Love-Loftin
FORBES ASIA: William Adamopoulos (CEO), Justin Doebele (Editor); FORBES CHINA: Sherman Lee (CEO),
Russell Flannery (Editor)
Founded in 1917
B.C. Forbes, Editor-in-Chief (1917–54) Malcolm S. Forbes, Editor-in-Chief (1954–90) —RANDALL LANE, CHIEF CONTENT OFFICER
James W. Michaels, Editor (1961–99) William Baldwin, Editor (1999–2010)

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