Page 8 - Time Special Edition Alternative Medicine (January 2020)
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ALTERNATIVE      MEDICINE INTRODUCTION







                   laboratories and perfect sanitation.” It’s no wonder         exercise. There is also a renewed appreciation for
                   that the word “modern” seems so self-evident and jus-        less- medicalized approaches that have never been


                   tified. Medical history, too, is written by the victors.     saddled with the designation “alternative” in the first
                      At the same time, we are increasingly aware of            place. The use of behavioral therapies continues to
                   modern medicine’s discontents. The nearly crush-             expand, for example, and the reach of social support
                   ing cost of modern health care is just the most visible      groups has never been more extensive, whether their
                   problem. Too much of a good thing, it turns out, can         focus is cancer, grief or addiction. Even the simple,
                   sometimes be a bad thing. “It has been estimated             commonsense suggestions to make friends and enjoy

                   that one third of all medical interventions are un-          nature are now being given the stamp of research ap-
                   necessary,” says Marc Micozzi, author and editor of          proval as paths to improved health and well-being.
                   the textbook Fundamentals of Complementary, Al-                 All  of  which   is  affi rmation  that   even—and
                   ternative and Integrative Medicine, now in its sixth           perhaps especially—in an era in which we are con-
                   edition. Throw in medical mistakes, including fatal          stantly being primed for the next revolution in ge-
                   ones, adds Micozzi, along with the spread of drug-           netics or drug development, the need for healing on
                   resistant infections, and we have hospitals that are         multiple fronts is apparent. The lesson we should

                   too often health hazards in their own right. And if          embrace, says Micozzi, is that “when it comes to
                   that isn’t enough, there is also the steady creep of         medical intervention, we should start with the least
                   alienation stoked by industrial-scale medicine.              expensive, least invasive approach. Instead, we too
                      It is no wonder, then, that these discontents con-        often do the opposite.” Take back pain, for instance,
                   tinue to fuel the boom in what is most commonly re-          says Micozzi. People turn to alternatives only after
                   ferred to as alternative medicine. That name, which          surgical and drug treatments have been exhausted.

                   people both inside and outside the field still struggle      Alternative treatments have too often been the ap-
                   with, can trigger alarm by suggesting that proponents        proach of last resort, born of desperation, when pa-
                   of such therapies believe they should be an “alterna-        tients feel they have no other recourse.

                   tive” to, or suggest the exclusion of, conventional bio-        The evidence is steadily mounting that this is
                   medicine. In practice, these therapies are nearly al-        changing. Increased acceptance fuels increased de-
                   ways used to complement conventional treatment.              mand, and the other way around too. Major hospi-
                   They   are  additions,  not  substitutes.  The  goal,  for   tals across the country have established “integrative
                   most practitioners as well as users, is to reach the         care centers” that offer a range of complementary

                   point at which a broader range of approaches can be          therapies for a growing number of diagnoses. Yes,

                   integrated into our health-care system.                      complementary care is no doubt, at least in part,
                                                                                a marketing strategy, but even that fact attests to
                   THE HISTORY OF THESE CONCERNS IS REFLECTED                   the rising acceptance of and demand for such treat-
                   in the very name of the initiative founded in 1992 by        ments. True integration may still be an ambitious
                   the National Institutes of Health (NIH) amid consid-         goal, but not so unrealistic as once thought.

                   erable controversy. First established as the Office of

                   Alternative Medicine, the program was relaunched             THE POTENTIAL OF ALTERNATIVE TREATMENTS
                   in 1999 as the National Center for Complementary             has been given striking new visibility by the opioid
                   and Alternative Medicine (NCCAM) and renamed                 crisis, an example of conventional biomedicine dra-

                   again, in 2014, as the National Center for Comple-           matically failing its patients. In September 2019, a
                   mentary    and  Integrative  Health   (NCCIH).    Name       symposium on the NIH campus in Bethesda, Md.,
                   changes alone cannot smooth all waters, however,             celebrated the 20th birthday of the NCCIH. The
                   and there are still plenty of arguments over the va-         keynote address, by Lorimer Moseley of the Uni-
                   lidity and value of many alternative therapies.              versity of South Australia, and much of the ensuing
                      And   yet  there  are  indeed  signs  of  integration.    discussion were focused on the need for alternative
                   Boundaries    between    what  is  considered   alterna-     approaches to pain management. Pain conditions

                   tive and what is mainstream are blurring, at least           are among the most disabling of all health problems,
                   in some areas. Yoga, massage and meditation, even            affecting an estimated 50 million Americans. And

                   acupuncture,    are  becoming    as  accepted  in  many      while our medicine cabinets are awash with effective

                   settings as physical therapy and advice on diet and          pain medications, they come with serious risks. In





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