Page 112 - Entrepreneur - USA (January - February 2020)

T THEHE F FRANCHISERANCHISE

This sounds like a restaurant driven by efficiency. came out of the POS system, and I’ll know when it gets into
Where else are you focusing? the Uber car.
Yes. For example, we’ll provide music programs targeted to
each restaurant. If Elton John is coming to a city, that city will What about at the tables themselves?
get a propensity of Elton John music. In a bar environment, music The servers have full-service tablets they’re using at the table. But
and entertainment drive length of stay. Length of stay drives sales. unlike restaurant chains where you sit down at the table and order
The longer you stay, the more you drink. We on a tablet, we’re not going there. You’re
can connect hourly revenue reports to what still going to have a human being come up
music is playing each hour. We can track to you and tell you what ingredients are in
“Once they understood
beats per minute to sales. the food. We’re just putting a lot of technology
the science of sous
The other thing we’re doing is using around that human.
vide, that’s when
a smart POS program we put together
everybody lined up to
with Shift4, which does all sorts of market You’ve released products like cocktail
come on board.”
analysis. So I know when tickets come in, mixers before, but this is something entirely
I know when tickets go out, I know how new for you. How are you feeling?
long it took to produce, I know how it was I’ve been able to do my brand through media.
produced, and I know what music was being played. Then, This is me bringing my brand to the street. Everything that hap-
we have infused all the to-go platforms into the POS system. pens there is so important, because it could tarnish the brand.
If you go into a restaurant today, there’s a tablet for Uber Eats. I’m worried about doing it right, and I’m also so passionate about
There’s a tablet for DoorDash. There’s a tablet for every one of doing it right. Make no mistake: This is my baby. So, for example,
those. We put it all into our POS system. So when you’re ringing it we’re opening in Atlanta. I’ll be in that market for three weeks. I’ll
in, you just hit Uber. I’ll know when the Uber order came in, be at as many restaurant openings as I can. I’ll be very involved
I’ll know when it went into the POS system, I’ll know when it in it. I can’t wait to get there.

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