Page 123 - Entrepreneur - USA (January - February 2020)

AWARD-WINNING
THE FRANCHISE
BURRITO FRANCHISE 2019 BEST
VOTED

WITH A TWIST FAST CASUAL
RESTAURANT
Innovative and crave-enducing creations IN WASHINGTON, DC
by readers of
broader strategy for testing markets and Food made in small batches Washington
City Paper
recruiting more franchisees.
Unexpected and bold flavors from
“We’d open a [virtual Dog Haus] in,
around the world
let’s say, San Francisco,” says Dog Haus
partner André Vener. “Once that’s up Best ingredients available Proven Concept
and running and doing great, we would
Strong Corporate
hand it over to our franchise sales team.” AUV $1,023,268 Culture
If the plan succeeds, the company will
Number of Restaurants Customer Service
soon be leveraging each low-cost ghost 37% Oriented
Greater than Average
kitchen to sell a big, multi-unit fran-
Eco Friendly
chise territory. It’s a strategy that could Highest Annual Gross Revenue $2,266,638
alleviate fear for franchisees who might
be skittish about entering or expanding FOR MORE INFORMATION, CONTACT
in an industry where six out of 10 brick- Aaron Goldberg, Director of Development
and-mortar restaurants fail. A success- aaron.goldberg@californiatortilla.com
ful Dog Haus ghost kitchen can prove 301.545.0035 Ext. 105
that, at the very least, the market has an franchise.californiatortilla.com
appetite for gourmet dogs.
*These figures represent the financial performance of the 27 franchised California Tortilla restaurants in operation for at least 12 months, as of December 31, 2018, as
published in Item 19 of our 2019 Franchise Disclosure Document (“FDD”). [These franchised restaurants had an average annual gross revenue of $1,023,268 with 10
restaurants (or 37%) exceeding the average.] The median annual gross revenue of these restaurants was $826,025, and the lowest annual gross revenue was $534,384.
GHOST KITCHENS aren’t the only strategy You should review Item 19 of our FDD for additional information and details about these figures. Some outlets have sold this amount. Your individual results may
differ. There is no assurance you will sell as much. This advertisement does not constitute a franchise offering or an offer to sell a franchise. It is for information
aimed at meeting the demand for home purposes only. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that
state, and only if we provide you with an appropriate franchise disclosure document. Please contact the California Tortilla Group, Inc., located at 7825 Tuckerman Ln.,
and office eating. If anything, they’re Ste. 214, Potomac, MD 20854, to request a copy of our FDD.
the pinnacle of a long-standing trend
toward lean, efficient restaurants. In
recent years, titans like Wendy’s,
McDonald’s, and Dunkin’ have all
MASTER FRANCHISE SCALABLE BUSINESS PROVEN MODEL
opened smaller stores, and plenty of
QSR owners have found that fewer
tables can lead to bigger profits.
In 2002, Pete Mora, founder and
CEO of Fajita Pete’s, opened a
mammoth 6,500-square-foot eatery
with a full bar, a dance floor, and 60
tables. “My thinking at the time was
that you needed a big restaurant to
make big money,” he says. “And then $1.2M
through the years, I started asking
myself, What am I doing with all these
tables? This isn’t the most efficient way AVERAGE ANNUAL
to make money.”
When Mora’s catering business GROSS PROFIT*
exploded in his second year, he says,
*Item 19 Financial Performance Representations
“my eyes opened to the possibilities.” At of the franchisor’s January 31, 2019 FDD.
the end of his five-year lease, he closed Data reported from existing JAN-PRO Master Franchisees.
his original location and moved into a
1,200-square-foot location with delivery
and catering as his primary focus.
To help the kitchen run faster, Mora
also shrank the size of his menu—drop-
ping from 65 items to three types of
fajitas—beef, chicken, and shrimp.
“That’s how Fajita Pete’s started,” he
says. “As soon as I transitioned to a
smaller restaurant—which was really CALL OR TEXT 678-315-3320 FOR INFO
just a counter with a couple of tables— JAN-PRO Franchising International • 2520 Northwinds Parkway, Suite 375, Alpharetta, GA 30009