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THE            FRANCHISE









         WHAT’S                                                                          T (DOL) and the National Labor Relations Board
                                                                                                 he franchise world was on alert. In a series of actions
                                                                                                 between 2014 and 2016, the Department of Labor


                                                                                         (NLRB) issued guidelines suggesting that every employee
                                                                                         within a franchise system could have two bosses: the
                                                                                         franchisee and the franchisor. This was joint employer—the
                                                                                         idea that a local franchisee and a parent company were jointly
         UP WITH                                                                         employing their workers.
                                                                                            To franchisors, this news held potentially devastating legal
                                                                                         repercussions. They’d long operated under the assumption
                                                                                         that each franchisee was solely responsible for its employees.
                                                                                         If Jane Frycook was unhappy with her work conditions, she
                                                                                         could sue the SuperBurger franchisee that hired her. What she
                                                                                         couldn’t do was sue the corporate office. But these new inter-
         JOINT                                                                           pretations appeared to change all that.
                                                                                            Well, not so fast. The Trump administration declined to
                                                                                         enforce the guidelines—in fact, it recently walked them back.
                                                                                         Confused? So is everybody else—and this past year, the state
                                                                                         and federal governments added a few new regulations.
                                                                                            “In these times, franchisors must keep up on the legal land-
                                                                                         scape,” says Steven Suflas, a labor and employment attorney
         EMPLOYER?                                                                       at the law firm Ballard Spahr. “Future administrations could
                                                                                         change the rules yet again.”
                                                                                            We can’t predict the future, but here’s how we arrived at
                                                                                         where we are today.


                                                                                                   —
                                                                                                         Regulators propose new rulemaking.
                                                                                         APRIL 2019
                                                                                         The DOL proposed new rules on joint employment. (The NLRB did the
                                                                                         same in 2018.) Both efforts aimed to clear up ambiguity by drawing a
                                                                                         hard line: Franchisors will not be considered joint employers, the rules
                                                                                         say, unless they control local franchisee operations like hiring, firing,
                                                                                         and employee scheduling. The new rules will likely be published before
         Since 2014, a regulation known as “joint employer”                              the next election, but even if that happens, experts say they may not be
         has loomed over the franchise world, threatening                                permanent. “Depending on what happens in the next couple of years,”
                                                                                         says Steven Porzio, senior counsel with law firm Proskauer, “there may
         to upend the model as we know it. This past                                     be a push by what could be a Democratically led [NLRB] board to unwind
         year brought some news. Here’s the latest.                                      and reverse this rulemaking attempt.”

                                                                                                        States join the battle.
                                                                                         JUNE 2019  —
         by JASON DALEY                                                                  Attorneys general from 18 states submitted comments to support
                                                                                         stricter joint-employment standards. At the same time, Washington
                                                                                         State also went after “no-poaching” clauses that some franchisees
                                                                                         have employees agree to. (The clauses prevent employees from moving
                                                                                         locations within the same chain unless they get permission from their
                                                                                         employer.) Seven fast-food chains agreed to stop using them.


                                                                                                          Franchises fire back.
                                                                                         AUGUST 2019  —
                                                                                         The International Franchise Association launched a campaign in support
                                                                                         of a law called the Trademark Licensing Protection Act. It was first intro-
                                                                                         duced in 2018 but has yet to make its way out of committee. The law
                                                                                         would allow franchisors to enforce workplace standards that protect
                                                                                         their brand, without being considered joint employers.

                                                                                         DECEMBER 2019  —
                                                                                                            McDonald’s gets a big win.
                                                                                         In a victory for franchising, the NLRB resolved a four-year trial in favor
                                                                                         of McDonald’s, claiming that the company’s corporate office was not a
                                                                                         joint employer. “This settlement is significant,” says Suflas. But it’s also
                                                                                         unlikely to be the last word, since the proposed DOJ and NLRB rules have
                                                                                         yet to be published. “It’s likely those new rules will be challenged and the
                                                                                         uncertainty will continue,” he says.



         136  /  ENTREPRENEUR.COM  /  January-February 2020                                                            Illustration  /  NICOL ÁS ORTEGA
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