Page 6 - Entrepreneur - USA (January - February 2020)
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January-February 2020
→ CHANDELIER CHIC
Furniture retailer Wayfair’s
headquarters in Boston.
P.18
16 Tipping Points 23 Powered by Coffee
EDITOR’S Six entrepreneurs on the biggest By offering strangers $5 Starbucks CLOSER
NOTE decision they made for the cards to view his pitch deck,
this founder hit on a $1 billion idea.
success of their companies.
by LIZ BRODY
18 Inside Wayfair 224 What Inspires Me
The furnishings company’s 24 Morning Makeovers How a raggedy doll became a
10 The Expectations Game headquarters feel a Nine entrepreneurs share the reminder of resourcefulness.
No matter what business you’re lot like a home, by design. actions (or apps) that jump-start by KATYA DOROZHKINA
in, you’re really in the expectations by HAYDEN FIELD their mornings.
business. So ask yourself: What
do your customers want most? 20 Edible vs. Edibles 26 Fight the Good Fight
by JASON FEIFER The founder of Edible Arrange- The founder of Mighty Mug went → WHAT’S YOUR ELEVATOR PITCH?
ments once fought against to D.C. to stop cheap Chinese Have a scalable product or service
that’s ready for investment?
cannabis “edibles.” So what’s he knockoffs from putting him
Pitch our investors on Season 6.
doing launching a CBD brand? out of business. And he won.
APPLY NOW: ENTM.AG/EEPAPPLY
BUSINESS by JASON FEIFER by JAYME SMALDONE
UNUSUAL 22 Start at the Bottom 27 How to Boost Your
The founder of Lärabar worked Business This Year
at Whole Foods to unlock the To break out of a growth rut, you
secrets to launching a food bar. need to take a good, hard look at
13 Take It Slow by STEPHANIE SCHOMER your operations. Let’s start now.
Ayesha Curry’s cooking videos led by ADAM BORNSTEIN
to infinitely more opportunities.
Her secret to massive growth?
Take one deliberate step at a time.
by STEPHANIE SCHOMER
4 / ENTREPRENEUR.COM / January-February 2020 Photograph / ADAM FRIEDBERG
