Page 78 - Entrepreneur - USA (January - February 2020)
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THE            FRANCHISE









                        The UPS Store

              5

                                         —                     —                      —
                         STARTED FRANCHISING   1980        TOTAL UNITS   5,166        COST TO OPEN   $138.4K–$470K



         THE UPS STORE can thank dissat-     contract to ship hardware, such      locations such as pharmacies,
         isfied customers for its recent      as cable boxes, back to utility      supermarkets, hardware stores,
         success—though, of course,          companies when customers             hotels, and military bases.
         we’re not talking about its own     are done using them. “We’re          You’ll now find small-foot-
         customers. “About a third of        reducing the touch points in the     print UPS Stores inside
         online purchases are returned,”     return process,” says Davis.         major chains like Meijer (a
         says Tim Davis, president of           Tapping into predictable          Midwestern supermarket) and         and already, it’s begun putting
         The UPS Store. “And that’s          shipping helped drive a net          Omni Hotels & Resorts, and all      pressure on franchisees to stay
         become a very attractive busi-      gain of 104 UPS Stores in            together, these new locations       open seven days a week.
         ness segment for us.”               2018. But that doesn’t fully         account for some 26 percent of        But the company’s biggest
            To cash in on the returns of     explain the company’s recent         the company’s sales.                change might be symbolic. This
         dissatisfied e-commerce com-         success. The other key lies in         According to Davis, increas-      year, in a stark revolt against
         panies, UPS has signed deals to     its efforts to meet custom-          ing the company’s footprint is      UPS’s traditionally brown           PHOTOGR APHS COURTESY OF UPS
         be the official return courier for   ers where they already are.          just one part of a bigger plan      branding, many stores received
         several major retailers. (Davis     Over the past two years, new         to serve more customers. Soon,      splashes of blue, white, and yel-
         won’t say exactly which ones.)      UPS Stores have increasingly         he says, UPS will begin experi-     low as part of a new store con-
         The UPS Store is also under         opened in nontraditional             menting with drone deliveries,      cept test. —GORDY MEGROZ





















              $  1.4M 53.6% 80%




                Average revenue           Merchandise margin            Stores owned by
                for stores. *             for top quarter of            multi-unit owners.
                                          our stores.  *




             • Multiple revenue streams, including retail, B2B & eCommerce


             • Marketplace leaders in speed, selection, service & expertise


                     Let’s talk. Learn more by calling 1-800-274-9155
                            or visit batteriesplusfranchise.com.




                        *Net revenue average of $1,394,889, average unit volume, and average merchandise margin is
                        based on the net sales average for the 158 stores that represent the top 25% of all 633 stores
                        open during the entire 2018 calendar year. See Item 19 of our 2019 FDD for further details.
                        © 2020 DURACELL, Bethel, CT 06801. Duracell is a registered trademark of
                        Duracell U.S. Operations, Inc., used under license. All rights reserved.
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