Page 90 - Entrepreneur - USA (January - February 2020)

THE FRANCHISE

Pizza Hut

10

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STARTED FRANCHISING 1959 TOTAL UNITS 17,176 COST TO OPEN $357K–$2.2M

IN AUGUST, Pizza Hut made news to stay top of mind with our Hut’s mobile app now boasts
by announcing that it would customers and regularly deliver millions of users. The company
close 500 of its U.S. dine-in loca- new products and experiences.” just tested a new vegetarian
tions. So what’s it doing on our To hold the line in the U.S., option, the Garden Specialty
top 10 list? Well, for starters: In Pizza Hut is going big on three pizza, which includes a plant-
the past three years, it has also things: faster delivery, new based Italian sausage called there to pick up the ball. And
opened up thousands of fran- menu items, and partnerships “incogmeato.” And through thanks to a deal recently signed
chises internationally. that put the brand in the daily an initiative launched in late with EA Sports, Madden NFL
That growth has allowed lives of customers. That’s what 2017, Starrs expects 1,000 of gamers battle for $200,000 in
the Hut to thrive even as new led to the store closures; the its 6,000-plus domestic restau- prize money inside the game’s
entries to the domestic market brand is strategically shifting rants to be delivering beer this brand new Pizza Hut Stadium.
leave a smaller slice of the pie toward delivery and takeout, year—with more to come in But while the game may be vir- PHOTOGR APHS COURTESY OF PIZZ A HUT
for everybody. “It’s an incredibly and away from dine-in. the future. tual, the food isn’t: Gamers and
crowded category,” says Artie And there’s more. After The biggest play of all is in fans can order pizza (and possi-
Starrs, CEO of the company. Pizza Hut acquired the football. When Papa John’s fum- bly beer) from the comfort of
“But we’re constantly innovat- software delivery company bled its partnership with the their couches.
ing and trialing new concepts QuikOrder in 2018, Pizza NFL in 2018, Pizza Hut was —GORDY MEGROZ

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