Page 32 - Architectural Digest - USA (March 2020)
P. 32

DISCOVERIES





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                                                                                                                              1. A LEVENBETTS
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                                                                                                                              SECTIONAL, GEORGE
                                                                                                                              NAKASHIMA STOOL, AND
                                                                                                                              SUPERFLOWER’S PEONY
                                                                                                                              LARGE WALLPAPER IN THE
           S               Andrew Zuckerman’s Manhattan apartment,                                                            DAUGHTER MAYA LOUNGE
                                                                                                                              DEN. 2. BERGEN AND
                           tep off the elevator into Niki Bergen and
                                                                                                                              IN MAYA’S BEDROOM, WHICH
                           and you’re instantly blitzed with images from
                                                                                                                              IS CLAD IN SUPERFLOWER’S
                                                                                                                              MAPLE PATTERN. 3. ROSE.
                           nature—nature like you’ve never seen it before.
                                                                                                                              4. CLOWESIA. 5. INDICA.
                           At the far end of the hall, a nine-foot-tall grizzly
                           bear rises up on its hind legs, locking eyes with
           you. Nearby, a ghostly snowy owl spreads its wings, frozen in
            mid-flight. Then there’s the expanse of floral wallpaper, arrayed
           with fanciful cannonball and Pride of Burma blooms.
               This wild kingdom makes quite a first impression, and it
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           continues throughout the 3,300-square-foot loft that the
           couple share with their three children in Chelsea. Everything
           is a thoughtful expression of personal and professional
            passions, explains Zuckerman, a photographer and filmmaker
           whose work explores the intersections of nature, culture, and
            technology. Captured in ultra–high resolution, against stark
           white backdrops, his celebrated images of flora and fauna have
           a hyperreal quality that’s “not quite pure, not quite manufac-
            tured,” as he puts it. “There is a kind of in-betweenness about
                                                                                           5                                                        4
            them that I find interesting.”
               It’s that quality, in part, that inspired the couple to launch
           Superflower, a new business creating digitally printed botani-
           cal wallpapers from Zuckerman’s photographs. The initial                                                                                          WALLPAPER: COURTESY OF THE COMPANY
           collection features nine patterns, each incorporating as many
           as 10 different images—peonies, birds-of-paradise, cannabis
           flowers, to name a few—shot at locations such as the New York
           Botanical Garden and the Smithsonian. Nine standard color-
           ways (custom hues can be created) draw on antique delftware




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