Page 4 - Autonomous Vehicle Engineering (January 2020)
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Editorial






        Defining and standardizing AV tech                                 EDITORIAL        Midwest/Great Lakes:
                                                                                            IN, MI, WI, IA, IL, MN
        and testing                                                        Bill Visnic      Chris Kennedy
                                                                           Editorial Director
                                                                                            +1.847.498.4520, x3008
                                                                           Bill.Visnic@sae.org
                                                                                            ckennedy@techbriefs.com
                                                                           Lindsay Brooke   Midwest/Central Canada:
        What  are  your  greatest  needs   today’s Monroney window-sticker in   Editor-in-Chief  KS, KY, MO, NE, ND, SD, ON, MB
                                                                                            Bob Casey
                                                                           Lindsay.Brooke@sae.org
        related to Standards? That question is one   listing expectations for driver-assistance   Paul Seredynski  +1.847.223.5225
                                                                                            bobc@techbriefs.com
        I typically ask during my conversations   technology including automatic emer-  Senior Editor  Southern CA, AZ, NM,
                                                                           Paul.Seredynski@sae.org
        and formal interviews with mobility-in-  gency braking, lane-keeping assist, etc.   Ryan Gehm  Rocky Mountain States:
                                                                                            Tim Powers
        dustry engineers. As might be expected,   An interesting idea worth further   Associate Editor  +1.424.247.9207
                                                                           Ryan.Gehm@sae.org
                                                                                            tpowers@techbriefs.com
        those involved with AV development tend   discussion. Implementing it would be   Jennifer Shuttleworth  Northern CA, WA, OR,
                                                                           Associate Editor
        to offer a robust list of standards they’d   far from a finger snap, I reckon. Another   Jennifer.Shuttleworth@sae.org  Western Canada:
                                                                                            Craig Pitcher
        like SAE International to pursue.  growing need was the creation of guide-  Lisa Arrigo  +1.408.778.0300
                                                                                            cpitcher@techbriefs.com
                                                                           Custom Electronic
            Bryan Salesky, CEO of self-driving   lines for the “safety test drivers” that are   Products Editor  International
                                                                           Lisa.Arrigo@sae.org
        vehicle systems supplier Argo AI, recently   essential to on-road testing programs.   Contributors  Europe – Central & Eastern:
        told me and my SAE Media colleague Bill   There’s good news here: Late last year,   Kami Buchholz  Sven Anacker
                                                                                            Britta Steinberg
        Visnic that his development                 the Automated Vehicle   Detroit Editor  +49.202.27169.11
                                                                                            sa@intermediapartners.de
        teams want “more termi- Clearer and         Safety Consortium, an   Stuart Birch    steinberg@intermediapartners.de
                                                                           European Editor
        nology and definitions,”   more detailed    SAE affiliate comprised   Terry Costlow  Europe – Western:
                                                                                            Chris Shaw
                                                                           Electronic Technologies Editor
        an area in which SAE’s   terminology        of OEMs and ride-share   Bradley Berman  +44.1270.522130
                                                                                            chris.shaw@chrisshawmedia.co.uk
        Standards Committees                        companies  aimed  at   U.S. West Coast Editor  China:
        are already focused. The  related to        establishing a Level 4/5   Sebastian Blanco, Don Sherman,   +86.21.6140.8920
                                                                                            Alan Ao
                                                                           Paul Weissler
        committees’ scope goes   AVs and their      testing framework, issued   DESIGN      alan.ao@sae.org
                                                                                            Japan:
        beyond vehicle nomencla-  testing is in     its first best practice   Lois Erlacher  Shigenori Nagatomo
                                                                                            +81.3.3661.6138
        tures, to include the various               related to AV test-driver   Creative Director  Nagatomo-pbi@gol.com
                                                                           Ray Carlson
                                                                                            South Korea:
        interrelated ecosystems.   SAE Standards    qualification, selection,   Associate Art Director  Eun-Tae Kim
                                                                                            +82-2-564-3971/2
            Within this broad   development.        training and monitoring   SALES &       ksae1@ksae.org
        sphere is J3194,“Standard                   processes, along with   MARKETING       Integrated Media
        -Taxonomy and Classification of   in-vehicle operational guidance.    Joe Pramberger  Consultants
                                                                           Publisher
        Micromobility.” Its aim is to establish basic   “There is a lot of urgency around   joe@techbriefs.com  Angelo Danza
                                                                                            +1.973.874.0271
        language for those developing, operating   establishing a baseline for this,” AVSC   Debbie Rothwell  adanza@techbriefs.com
                                                                           Marketing Director
        and regulating the booming universe of   Executive Director Dr. Ed Straub told me.   drothwell@techbriefs.com  Christian DeLalla
                                                                                            +1.973.841.6035
                                                                           Martha Tress
        e-bikes, motorized and non-motorized   “This step should inform those compa-  Recruitment Sales Manager  christiand@techbriefs.com
                                                                                            Casey Hanson
        scooters and other “last mile” devices –   nies that maybe are new or have less   +1.724.772.7155  +1.973.841.6040
                                                                           Martha.Tress@sae.org
                                                                                            chanson@techbriefs.com
        electric unicycles, anyone? - that could   experience in testing. And it can also be   REGIONAL SALES  Patrick Harvey
        end up being more of a problem than a   used as a reference by municipalities or   North America  +1.973.409.4686
                                                                                            pharvey@techbriefs.com
        mobility solution.               DoTs to ask questions of companies that   New England/Eastern Canada:   Todd Holtz
                                                                           ME, VT, NH, MA, RI, QC
                                                                                            +1.973.545.2566
            Salesky, who is one of the bona-fide   are doing testing on their roads.”  Ed Marecki  tholtz@techbriefs.com
        AV pioneers (watch for the March issue    AVSC works closely with SAE   +1.401.351.0274  Rick Rosenberg
                                                                           emarecki@techbriefs.com
                                                                                            +1.973.545.2565
        of AVE), also noted that the industry   Standards committees and is now   CT:       rrosenberg@techbriefs.com
                                                                           Stan Greenfield
        “needs a way to communicate to the   focused on introducing the ideas put   +1.203.938.2418  Scott Williams
                                                                                            +1.973.545.2464
                                                                           greenco@optonline.net
        consumer, as clearly and succinctly as   forward in this best practice so it can   Mid-Atlantic/Southeast/TX:   swilliams@techbriefs.com
        possible, what they can expect from a   be integrated into an open, formal   MD, DC, VA, WV, TN, NC, SC, GA,   SUBSCRIPTIONS
                                                                           FL, AL, MS, LA, AR, OK, TX
                                                                                            +1.866.354.1125
        piece of automation on their vehicle.”   industry standard.        Ray Tompkins     AVE@OMEDA.COM
                                                                           +1.281.313.1004
        He’s not alone in this opinion. I’ve heard   Regulations typically can take   rayt@techbriefs.com  REPRINTS
                                                                           NY, NJ, OH:
        others propose that the industry offer   a long time to develop, particularly   Ryan Beckman  Jill Kaletha
                                                                           +1.973.409.4687
        basic performance descriptions for   for fast-moving tech such as AVs. It’s   rbeckman@techbriefs.com  +1.574.347.4211
                                                                                            jkaletha@mossbergco.com
        each feature that provides SAE Levels   incumbent upon industry, in partnership   PA/DE:
                                                                           Desiree Stygar
        1-through-4 functionality in a given   with SAE, to lead the way.   +1.908.300.2539
                                                                           dstygar@techbriefs.com
        vehicle. Such a roster would go beyond   Lindsay Brooke, Editor-in-Chief
        2 January 2020                                                     AUTONOMOUS VEHICLE ENGINEERING
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