Page 10 - Forbes - USA (February 2018)

FEBRUARY 28, 2018

ENTREPRENEURS
42 | FAMILY TREE
Jonathan Saperstein began his efforts to professionalize and dominate
the nursery industry with a hostile takeover of a grower—from his dad.
BY AMY FELDMAN
48 | CRACKING THE CODE
Challenged by a female employee, Gusto, an HR-software unicorn in
San Francisco, figures out how to hire women engineers.
BY SUSAN ADAMS
FEATURES

79 | BEST-IN-STATE WEALTH ADVISORS
In the age of robo-advice, meeting clients face-to-face can be a real
competitive advantage. Here are the top-ranked advisors in all 50 states.
BY HALAH TOURYALAI, MAGGIE MCGRATH AND KRISTIN STOLLER

85 | THE FINTECH 50
The future of your money.
EDITED BY JANET NOVACK AND MATTHEW SCHIFRIN
88 | OPEN FOR BUSINESS
Forget the international partnerships and the D.C. hotel. The surest
way to put money into Donald Trump’s pocket is through his core real
estate assets. More than 150 tenants—from foreign governments to big
banks—throw him some $175 million a year without an accounting of
who they are or how much they pay. Until now.
BY DAN ALEXANDER AND MATT DRANGE
REENGINEER YOUR RETIREMENT
88
97 | TRUSTS IN THE AGE OF TRUMP
December’s tax overhaul is spawning new ideas for transferring big
bucks and minimizing taxes. Procrastinators, beware: Your current
estate plan may now be booby-trapped.
BY ASHLEA EBELING
102 | LIVE WELL WHILE THE MARKET TANKS
Here’s a spending formula to protect you in retirement from panic and
from penury.
BY WILLIAM BALDWIN

104 | THE HAIL MARY RETIREMENT PLAN
Looking to turbocharge your retirement account? Put some crypto in
your IRA, but only if you can stomach extreme risk and high fees.
BY JEFF KAUFLIN
110 | SUNNIER DAYS ON SESAME STREET
After a merger knocked him from his CEO’s perch, Jeffrey Dunn
considered globe-hopping. Instead, he headed to Harvard and then on
to retool an iconic not-for-profit.
110 BY KERRY HANNON
FORBES LIFE

118 | SEPARATED AT REBIRTH
Thanks to signature models, Rolls-Royce and Bentley are both enjoying
a renaissance. But the iconic British automakers have traveled two very
different roads.
BY JOANN MULLER
118 124 | THOUGHTS
On value.

8 | FORBES FEBRUARY 28, 2018