Page 14 - Forbes - USA (March 2018)

inside scoop

Billionaire
editor-in-ChieF Billionaire
Steve Forbes
Hunters
Forbes Magazine Hunters
ChieF Content oFFiCer
Randall Lane
exeCutive editor
Michael Noer Shortly before 10 p.m., my hotel-room telephone rang, and a
art & design direCtor
Robert Mansfield stranger’s voice relayed a random Houston address. “Meet me in the
parking lot.” The tough-looking bald guy in the polyester shirt stuffed
Forbes digital
vP, digital editor me in his car and whisked me to a place called Luke’s Hamburgers,
Mark Coatney
where he bought me coffee, complained about the price—and began
vP, investing editor
Matt Schifrin haranguing me. I was a 24-year-old reporter for Forbes, and Jerry J.
svP, ProduCt and teChnology Moore, the biggest strip-mall developer in America, was determined
Salah Zalatimo
that we declare him a billionaire.
vP, WoMen’s digital netWork
Christina Vuleta He took me to his house—an 18th-century French château that
vP, video
Kyle Kramer he had ferried to Houston brick by brick—and then into his vast
assistant Managing editors underground garage, which housed 26 of his 700 or so antique cars.
Kerry A. Dolan, Luisa Kroll Wealth Moore instructed his accountant to churn out fanciful estimates for
Frederick E. Allen leadershiP
Loren Feldman entrePreneurs his 12,172,606 feet of Houston mall space. When I still wouldn’t bite,
Tim W. Ferguson Forbes asia Moore got more direct, offering me a P.R. job, at quadruple my salary,
Janet Novack Washington
Miguel Helft siliCon valley “with lots of golf.”
Michael K. Ozanian sPortsMoney Poor Jerry never
Mark Decker, John Dobosz, Clay Thurmond dePartMent heads
Jessica Bohrer vP, editorial Counsel made our billionaires
list. It’s a designation
business
Mark Howard ChieF revenue oFFiCer we take seriously, and
Tom Davis ChieF Marketing oFFiCer
Jessica Sibley senior vP, sales, u.s. & euroPe Forbes’ Wealth Team, led
Janett Haas senior vP, brand solutions & strategy by Kerry A. Dolan and
Ann Marinovich senior vP, Content PartnershiPs & strategy
Achir Kalra senior vP, revenue oPerations & strategiC PartnershiPs Luisa Kroll, guard the
Alyson Papalia vP, digital advertising oPerations & strategy gates better than anyone
Penina Littman vP, sales Planning & analytiCs
Nina La France senior vP, ConsuMer Marketing & business develoPMent in the world. Dolan and
Lisa Serapiglia direCtor Media Planning & oPerations Kroll oversee 13 full-time
Forbes Media reporters, 54 part-timers
Michael Federle ChieF exeCutive oFFiCer ForbesÕ ace Wealth Team.
Michael York ChieF FinanCial oFFiCer and the 14 Forbes licen-
Will Adamopoulos Ceo/asia Forbes Media sees across the world who feed us data. They take the same hands-on
President & Publisher, Forbes asia
Rich Karlgaard editor-at-large/global Futurist approach that I did as a rookie reporter, evaluating all 2,208 billion-
Moira Forbes President, ForbesWoMan aires one by one and combing through our database of suspects that
MariaRosa Cartolano general Counsel
Margy Loftus senior vP, huMan resourCes includes 5,000 more. “We dig deep,” says Kroll. “And each year we
build on the previous year and go deeper.” It’s one of the great report-
Founded in 1917
B.C. Forbes, Editor-in-Chief (1917-54) ing engines in journalism, the springboard for generations of Forbes
Malcolm S. Forbes, Editor-in-Chief (1954-90)
James W. Michaels, Editor (1961-99) stars.
William Baldwin, Editor (1999-2010)
Are all our estimates correct? Of course not, though we strive to err
on the conservative side. Have we found every billionaire in the world?
march 31, 2018 — volume 201 number 2 Not even close: Many, many hundreds remain hidden. It’s a pursuit
we relish, rooted in a simple philosophy: that free, fair markets crave
Forbes (issn 0015 6914) is published monthly, except January and July, by Forbes Media LLC, 499 transparency and people everywhere deserve to know who controls
Washington Blvd, Jersey City, NJ 07310, Periodicals postage paid at Newark, NJ 07102 and at additional PHOTOGRAPH By SARkIS DELIMELkON
mailing offices. Canadian Agreement No. 40036469. Return undeliverable Canadian addresses to APC
Postal Logistics, LLC, 140 E. Union Ave, East Rutherford, NJ 07073. Canada GST# 12576 9513 RT. POST- vast fortunes. Billionaire-hunting carries another dividend: Most on
MASTER: Send address changes to Forbes Subscriber Service, P.O. Box 5471, Harlan, IA 51593-0971.
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ContaCt inForMation
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P.O. Box 5471, Harlan, IA 51593-0971. Prices: U.S.A., one year $34.99; Canada, one year C$52.99 (includes (and 11-, and 12-) digit fortunes. The global road map starts on page 75.
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—randall lane, ChieF Content oFFiCer
12 | FORBES MARCH 31, 2018