Page 34 - Forbes - USA (March 2018)

PromoTion

How Communications Service Providers

Can Lead theDigital Transformation

By SuSan Burnell

ransforming an industry is incredibly
complex, difficult and risky. Compa-
nies like Amazon, Apple and Google
have successfully transformed their
T industries; in the process, they raised
the bar on consumer expectations. Their cus-
tomers expect to have the service or prod-
uct they want, when they want it, using the
device they choose.
Those expectations now transcend calling
for an instant ride, fast shipping or smart digi-
tal assistants. They apply to entertainment,
information and connection with others
around the globe.
“The exponential pace of change in digi-
tal interactions and commerce requires that
companies’ business models and business
strategies change at an equally rapid pace,”
says Brian Shepherd, EVP and group presi-
dent at CSG. “This converging wave of busi-
ness innovation will continue to reshape the
future winners and losers in our telecommu- The past several years have seen a great transformation will position them as DSPs
nication, Pay TV and media markets.” deal of shake-up in the CSP landscape for a world of connected consumers. Yet
It’s a world that communications service — with waves of disruption crashing and operators need the right digital business
providers and content providers must navi- rippling through the industry from all direc- support systems to get there.
gate with more speed and skill than ever tions. Disruption can create confusion as
before. Their customers expect more, and are well as opportunity. Helping CSPs Innovate And Evolve
already primed for the next industry transfor- Tech giants like Apple, Facebook and CSG understands the challenges CSPs face.
mation. Yet how ready are CSPs to accom- Google explored the television arena already A global leader in providing business sup-
plish a successful evolution? shaken by Netflix and Amazon in 2016, port solutions, CSG simplifies the complex.
opening up opportunities for streaming, Using innovative thinking and technology, it
Opportunity From Disruption tech and cable providers to work together. drives business transformation initiatives for
“Lines are blurring between cable and tele- The rise of social media gave content offer- the majority of the top 100 global commu-
com. Lines are blurring between communica- ings a facelift with short-form content, pro- nications service providers, including AT&T,
tions and entertainment providers,” says Ken viding a disruptive opportunity for every Verizon, Comcast, Vodafone, Charter Com-
Kennedy, EVP and president, technology and player. Content developers like HBO, ESPN, munications, ESPN, Telstra, Hutch 3, iFlix,
product at CSG. “We will see these industry Disney and others began offering their solu- TalkTalk and Telefonica.
categories further break down when it comes tions directly to consumers in addition to In the most rapidly evolving environments
to defining the customer experience. Brands, their traditional cable and satellite distribu- imaginable, CSG helps customers conquer
regardless of their origin industry, will look for tion channels. any challenge without business disruption.
new ways to transform their business models Meanwhile, throughout the entire sector, “We make their challenges our own,” adds
to deliver new services and deliver the best organizations were wrapping their heads Shepherd. “In the process, we enable trans-
possible customer experience.” around the extensive range of new technolo- formative change with minimal risk and
Communications service providers face gies and skills needed to turn the internet of maximum value, and our customers emerge
new market dynamics daily. Rapid innovation things into business value. as winners in the market.”
means last month’s business strategies may As lines between industries blur, CSPs
not work today. There’s an urgent need for are searching for more than just a digi-
new digital products and services to replace tal transformation; they need an entire Learn more at
evaporating legacy revenue streams. business model transformation. The ideal csgi.com/digitaltransformation
1 Technology