Page 68 - Forbes - USA (March 2018)

T he Wo rl d ’s bi l l ion a i re s

Francis Holder built a billion-dollar bread-and-
pastry empire by mixing American mechanical
production with traditional French techniques. Now
the Henry Ford of baking is savoring his greatest
success—selling millions of macarons to the classes
on Madison Avenue and the masses at McDonald’s.

BY CHLOE SORVINO

T h e ArtisAnAl
The ArtisAnAl

66 | FORBES MARCH 31, 2018