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thousand bottles. If we didn’t a range of industries like life it’s not ok, it’s not the end.” involved with must be happy
sell one bottle for the next ten sciences, telecoms and He also believes that when people, must be exciting
years, everybody I knew – yachts. DeJoria, as a you do something to help people, but more important
Christmas – anything. You philanthropist, has signed a somebody, that’s what real theyy must be people that as
had a holiday, you got a bottle ‘Giving Pledge’ along with success is all about. we grow our business, they
of Patrone. Christening for a 150 billionaires to give 50% of Reflecting back on how two treat everyone involved with
child, whatever it was, you his earnings for the bottles of shampoo forever them the way that we want to
know, “Happy Birthday, improvement of the world. changed this DeJoria says be treated ourselves, that they
here’s Patrone” because I He supports over 160 “The great thing is to know take care of their staff and
would be proud of it.” charities worldwide. An avid that I was able to start out then as we progress, they help
animal lover, he vowed never with a few bottles of shampoo take care of the entire world.
The expensive tequila to test his products on and because of all the money I That’s a prerequisite.”
brand took a while to take off animals, and instead opted to made off of that, help change
but today it is a global brand test on himself. Today, he the world and make it a better
and considerably larger than lives in a $50 million estate in place to live and make money John Paul DeJoria is a
Paul Mitchell. Once again Malibu, California, with all off of that to start these other true example of the
DeJoria proved to be a the luxuries one can think of. businesses. It’s one of the most American Dream and that
shrewd businessman but Even though he is in his 70s, wonderful feelings you could hard work and passion pays
with a clear goal and values he still works hard, and gives ever imagine especially when off. He is, one of the most
attached to smart business back as much as he can. All you’re able to give back and inspirational billionaires
decisions. He is also the his business decisions are know as you succeed, the around and on top of that a
founder of more than a dozen always in line with world succeeds with you. caring and thoughtful
other businesses from the philanthropic aspects. He When I start new businesses, person. A billionaire with
House of Blues to DeJoria believes that “in the end, what I have to keep in mind is heart is indeed a rare animal
Diamonds. He is interested in everything will be ok, and, if whoever the people I’m these days.
*Interview Excerpts Taken from The CNBC Interview “I Am American Business” on cnbc.com
JANUARY 2020 13
