Page 18 - Muscle & Fitness (February 2020)

F R O M O L Y M P I
2020
TO BEGIN
A NEW
ERA FOR
OLYMPIA
EXPO
or 55 years, Olympia
Weekend has been a
signature event on
the fitness industry’s
F calendar. Spearheaded by
attendance and sponsorship
increases at the 2019 event,
plans are already under way
for 2020, and we’ve begun
laying the groundwork for a
series of upgrades, including a
new look and strategy for our
popular convention center
trade show.
The Olympia Fitness &
Performance Expo, a
gathering of fitness-focused
brands and enthusiasts, is
making a significant invest-
ment as we transition to a
more diverse fitness- and
entertainment-themed
experience.
In 2019, we focused on
growth in several key
areas, including audience
development, upgrades to
our arena staging, more
celebrity participation, and
the expansion of our global
licensing program. As we
begin preparations for
next year, our trade show
experience is a top priority.
We’ve listened closely to
1 6 M U S C L E & F I T N E S S
A H Q
feedback while monitoring with Trifecta presenting Joe
trends in the fitness Weider’s Olympia Fitness &
community. The 2020 Performance Weekend,
Olympia Expo experience brought to you by Wings of
will be a true celebration Strength. The new-look
of how multifaceted the Olympia Expo will return to
worldwide fitness movement the Las Vegas Convention
has become. Center as the centerpiece of
Fueled by increases in the Olympia experience.
overall sponsorship and To learn more about the
ticket sales, a new high mark Sept. 9 to 13 event, visit
was established at the 2019 mrolympia.com. Pro
Olympia, as record prize tip: Get your
money was awarded during tickets early!
the prestigious arena stage
production. Additionally,
DAN
the Amateur Olympia held SOLOMON
during Olympia Weekend
Chief Olympia
saw significant growth, with
Officer
registrations exceeding 600
athletes.
In September 2020, Olympia GET MORE INFO AT E R I C A S C H U LT Z
Weekend will mark its 22nd
mrolympia.com
consecutive year in Las Vegas,
/ F E B R U A R Y 2 0 2 0